Job Facts

Job Status: CLOSED

Job Title: Media Planner (Bilingual Spanish) – Advertising Agency

Location: Burbank

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Remote work policy:

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Company size:

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Industry(ies): Media / TV,

Function(s): Marketing,

Region(s): , ,

Job Description


Title: Media Planner
Industry: Advertising and Media agency
Status: CLOSED
ID: 154
Location: Los Angeles, CA (Burbank)
Compensation: $60k to $65k + relocation + benefits

Our Client

Our client is a famous independent advertising agency in Los Angeles.

Ideal Profile

The ideal profile is a bilingual (Spanish) Media Planner with previous experience and strong analytical skills.

RESPONSIBILITIES

  • Assist in comprehensive media strategy development to meet clients marketing objectives.
  • Assemble site consideration set and make recommendations on how to best allocate agency advertising budgets; utilizing media research tools, internal resources and industry/market knowledge.
  • Develop and issue RFP’s to local media publishers; gather and analyze proposals to determine media selections, negotiate rates & positioning as required.
  • Develop final media plan recommendation and assist Account team in presenting the recommendation to the client.
  • Provide supporting research for recommended media strategies and plans.
  • Facilitate order processing and approval of media insertions.
  • Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations.
  • Assist with account reconciliation
  • Assist team in strategic post-campaign analysis and provide recommendations for future initiatives

Technical Skills

  • Strong working knowledge of Microsoft Office suite (Excel, Word, PowerPoint and Outlook)
  • Familiarity with ComScore, MRI, Evaliant, Nielsen/NetRatings, @Plan.
  • Knowledge and use of 3rd party interactive media planning & IO tools: Pointroll, Mediaplex, Dart, etc.

Requirements

  • Bachelor’s Degree or higher plus 2-3 years of media buying experience
  • Experience planning and buying both print and interactive (knowledge of outdoor and television beneficial) for 12-17 and 18 – 34 Demo
  • Video Game Marketing Experience is desired
  • Outstanding interpersonal skills ゠and dedication to going the extra mile
  • Self-motivated/ dynamic Individual
  • Entrepreneurial and team oriented spirit
  • Excellent with MS Office, Excel in particular
  • Familiar with multicultural and international environment
  • Bilingual English and Spanish
  • Appreciated previous experience: Publicis Omnicom, WPP, Interpublic, Dentsu, Havas, Merkle, Epsilon, Young & Rubicam, Ogilvy, BBDO, Martin Agency, Leo Burnett, Publicis, Wieden + Kennedy, Droga5, Grey
  • Appreciated previous titles: Media Coordinator, Media Planner, Marketing Manager

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