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Digital Marketing

Home / Digital Marketing
Post-Pandemic Job Shifts in Luxury Retail

Post-Pandemic Job Shifts in Luxury Retail

We recently looked at the way the pandemic has transformed the economy in numerous ways, including: Changing where and how people work Changing the type of skills needed as the…

Read More Post-Pandemic Job Shifts in Luxury RetailContinue

Post-Pandemic Job Shift: How Are Patterns of Employment Changing?

Post-Pandemic Job Shift: How Are Patterns of Employment Changing?

The economic recovery over the past year has been remarkable: most sectors have recovered their pre-pandemic levels of employment and the unemployment rate is almost as low as it was…

Read More Post-Pandemic Job Shift: How Are Patterns of Employment Changing?Continue

From the Decade of the Customer to the Decade of the Employee 

From the Decade of the Customer to the Decade of the Employee 

Have you heard the news? Thanks to changes to the economy wrought by the COVID-19 pandemic, we are rapidly shifting gears from the “decade of the customer” to the “decade…

Read More From the Decade of the Customer to the Decade of the Employee Continue

Why Luxury Beauty Brands are Increasing Hiring Executives with Amazon-Specific Skills

Why Luxury Beauty Brands are Increasing Hiring Executives with Amazon-Specific Skills

Amazon was long rejected by luxury beauty brands who achieved their luster through rarified exclusivity in the retail environment. But the growth of digital retail changed many minds in the…

Read More Why Luxury Beauty Brands are Increasing Hiring Executives with Amazon-Specific SkillsContinue

Influencer Marketing and the Beauty Industry: How to Recruit the Best Candidates

Influencer Marketing and the Beauty Industry: How to Recruit the Best Candidates

The beauty industry is poised to grow from $420B in 2018 to $716.3B by 2025, according to Upfluence. Among thousands of products, the quest for brand differentiation is never-ending, meaning…

Read More Influencer Marketing and the Beauty Industry: How to Recruit the Best CandidatesContinue

Marketing on TikTok: What it is and How to Recruit for it

Marketing on TikTok: What it is and How to Recruit for it

TikTok is seemingly everywhere. The Chinese social network, originally launched in 2016 by ByteDance, has taken the globe by storm, and is especially popular among the tween and teen consumers…

Read More Marketing on TikTok: What it is and How to Recruit for itContinue

Influencer Marketing in the Wine & Spirits Industry: Everything You Need to Know

Influencer Marketing in the Wine & Spirits Industry: Everything You Need to Know

The alcohol beverage market is poised for growth: it is expected to increase by nearly 19 percent by the year 2024. And savvy folks in the wines & spirits industry…

Read More Influencer Marketing in the Wine & Spirits Industry: Everything You Need to KnowContinue

E-commerce Executive Recruiting: Important Trends for 2022

E-commerce Executive Recruiting: Important Trends for 2022

Over the past few years, the demand for talented e-commerce executives — whether for top marketing managers, directors of digital, social media gurus, chief growth officers or some other leader…

Read More E-commerce Executive Recruiting: Important Trends for 2022Continue

Taking Stock of a Turbulent Year in Hiring with 8 Recruiting Predictions for 2022

Taking Stock of a Turbulent Year in Hiring with 8 Recruiting Predictions for 2022

As we look back on 2021 and look forward to what 2022 has in store for hiring and executive recruiting, we here at ACCUR are grateful for the growth and…

Read More Taking Stock of a Turbulent Year in Hiring with 8 Recruiting Predictions for 2022Continue

Influencer Marketing: What it Is And How to Hire for It

Influencer Marketing: What it Is And How to Hire for It

The rise of social networks like Twitter, Facebook, Instagram and TikTok has also given rise to a new type of celebrity, the “social media influencer,” in other words an individual…

Read More Influencer Marketing: What it Is And How to Hire for ItContinue

Behind Successful Celebrity-Owned Brands Look for Seasoned Executives

Behind Successful Celebrity-Owned Brands Look for Seasoned Executives

As social media continues to dominate our lives, celebrity-owned brands are attaining greater prominence, and a number of them have grown beyond the association of their famous founders and into…

Read More Behind Successful Celebrity-Owned Brands Look for Seasoned ExecutivesContinue

How Marketing Execs Can Meet the High Demand for Digital Skills Head On

How Marketing Execs Can Meet the High Demand for Digital Skills Head On

There’s no two ways about it: marketing executives with strong digital skills have never been in higher demand. The digital transformation of business has required strong digital skills for the…

Read More How Marketing Execs Can Meet the High Demand for Digital Skills Head OnContinue

What is a VP of Growth and Do You Need One?

What is a VP of Growth and Do You Need One?

Along with positions like Chief Revenue Officer, VP of Growth is a relatively new executive position that attempts to fuse the world of sales, marketing, and product development into a…

Read More What is a VP of Growth and Do You Need One?Continue

Why the Sporting Goods Industry is so hot right now

Why the Sporting Goods Industry is so hot right now

The COVID 19 pandemic has changed consumer behavior in myriad ways, from the sudden proliferation of QR codes to curbside pickup and online product launches and beyond. Amidst all of…

Read More Why the Sporting Goods Industry is so hot right nowContinue

Staying Ahead of The Great Talent Migration

Staying Ahead of The Great Talent Migration

The American workforce is changing rapidly thanks to job mobility, a still-tight labor market, and technological advances. You could say that this change has been in the works for years…

Read More Staying Ahead of The Great Talent MigrationContinue

Online Education Options to Boost Your Post-Pandemic Employability

Online Education Options to Boost Your Post-Pandemic Employability

We’ve written in the past about the massive range of online courses available to sharpen your skillset in sales, marketing, management and more. But with the pandemic changing the sort…

Read More Online Education Options to Boost Your Post-Pandemic EmployabilityContinue

Understanding Amazon’s Role in the Post-Pandemic E-Commerce Landscape

Understanding Amazon’s Role in the Post-Pandemic E-Commerce Landscape

Anyone who is in a business that has an e-commerce component — which means almost all consumer companies — needs to grapple with the way Amazon’s transformation of the e-commerce…

Read More Understanding Amazon’s Role in the Post-Pandemic E-Commerce LandscapeContinue

Biggest Growth Industries in Los Angeles

Biggest Growth Industries in Los Angeles

We recently wrote about how ACCUR’s role in Los Angeles is changing thanks to an enhanced demand for executive talent in the LA area. Metropolitan LA encompasses a huge amount…

Read More Biggest Growth Industries in Los AngelesContinue

Introducing ACCUR’s Los Angeles Recruitment Offices

Introducing ACCUR’s Los Angeles Recruitment Offices

We’re pleased to announce that ACCUR Recruiting Services is expanding our operations in Los Angeles with a dedicated office in the city. While we’ve had a Southern California-based recruitment effort…

Read More Introducing ACCUR’s Los Angeles Recruitment OfficesContinue

Luxury Retail and Digital: Challenges and Opportunities in the Post-COVID landscape

Luxury Retail and Digital: Challenges and Opportunities in the Post-COVID landscape

We know well how resistant luxury retail has been to harnessing all of the potential of digital and social media. And it’s not surprising either: the industry’s strength has long…

Read More Luxury Retail and Digital: Challenges and Opportunities in the Post-COVID landscapeContinue

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New York City Executive Recruiting Year in Review 2022

New York City Executive Recruiting Year in Review 2022

Bay Area/Northern California Executive Recruiting Year in Review 2022

Bay Area/Northern California Executive Recruiting Year in Review 2022

Jobs Report December 2022

Jobs Report December 2022

November Jobs Report

November Jobs Report

How Private Equity Uses Key Executive Hires to Transform the Beauty Industry

How Private Equity Uses Key Executive Hires to Transform the Beauty Industry

Social Shopping from TikTok to Instagram: The Skills Executives Need to Succeed in an Emerging Field

Social Shopping from TikTok to Instagram: The Skills Executives Need to Succeed in an Emerging Field

The Unique Recruiting Challenges of Digitally Native Vertical Brands

The Unique Recruiting Challenges of Digitally Native Vertical Brands

October Jobs Report

October Jobs Report

Tips on Handling the Impact of Inflation on Salary Expectations

Tips on Handling the Impact of Inflation on Salary Expectations

August Jobs Report

August Jobs Report

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