Amazon was long rejected by luxury beauty brands who achieved their luster through rarified exclusivity in the retail environment. But the growth of
Influencer Marketing and the Beauty Industry: How to Recruit the Best Candidates
The beauty industry is poised to grow from $420B in 2018 to $716.3B by 2025, according to Upfluence. Among thousands of products, the quest for brand
Marketing on TikTok: What it is and How to Recruit for it
TikTok is seemingly everywhere. The Chinese social network, originally launched in 2016 by ByteDance, has taken the globe by storm, and is especially
Influencer Marketing in the Wine & Spirits Industry: Everything You Need to Know
The alcohol beverage market is poised for growth: it is expected to increase by nearly 19 percent by the year 2024. And savvy folks in the wines
E-commerce Executive Recruiting: Important Trends for 2022
Over the past few years, the demand for talented e-commerce executives -- whether for top marketing managers, directors of digital, social media
Taking Stock of a Turbulent Year in Hiring with 8 Recruiting Predictions for 2022
As we look back on 2021 and look forward to what 2022 has in store for hiring and executive recruiting, we here at ACCUR are grateful for the growth
Influencer Marketing: What it Is And How to Hire for It
The rise of social networks like Twitter, Facebook, Instagram and TikTok has also given rise to a new type of celebrity, the "social media
Behind Successful Celebrity-Owned Brands Look for Seasoned Executives
As social media continues to dominate our lives, celebrity-owned brands are attaining greater prominence, and a number of them have grown beyond the
How Marketing Execs Can Meet the High Demand for Digital Skills Head On
There's no two ways about it: marketing executives with strong digital skills have never been in higher demand. The digital transformation of business