Field Marketing Representative -Texas (Hookah, Shisha, Tobacco)

Jobs Facts

Job Status: Open
Job Title: Field Marketing Representative -Texas (Hookah, Shisha, Tobacco)
Location: Dallas, TX
Alternate Location: Other possible location: Austin, TX or Houston, TX
Industry: Hookah, Shisha, Tobacco
Market: Texas
Channel: On & Off Premise (Retail, smoking lounges..)
Reporting to: Field Marketing Manager
Traveling: 75% across the state
Languages: English only, but Spanish would be a plus
Salary Range (USD): $60k to $70k base + attractive bonuses
Visa: Must have a valid work authorization
Job ID: JO-2102-857

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Job Description

Our Client

The employer for this unique Director of Strategy & Trade Marketing career opportunity is a fast growing and the leading global brand for shisha/hookah consumables. They are turning a market driven by flavors into one driven by quality and branding.

Responsibilities

  • Drives distribution and placement of core products in retail (on and off premise) environment
  • Training of lounge shisha masters/staff in brand’s mixology
  • leads consumer activation in off -premise accounts
  • Implementation of consumption activation programs POS and/or tools in on and off premise
  • Mapping of on and off premise universe within the specified territory per brand guidelines
  • Analyzes territory and account specific business to clearly understand key business drivers
  • Excellence in KPI execution
  • Maintains retail (on and off premise) tracker complete with competitor activity as per brand guidelines
  • Serves as the main contact point for his/her accounts 24/7
  • Works collaboratively with retail (on and off premise) key decision makers to implement strategies and tactics that drive the brand and volume
  • Proactively shares brand marketing activities to demonstrate key points of difference vs. competition
  • Maintains consistent communication and collaborative working relationship with select distributor personnel
  • Creates affinity for shisha, the brand and its products
  • Ensures that the proper POS items are staged in the right accounts according to the brand’s guidelines
  • Has on -hand/in stock the appropriate POS tools and/or replacements at all times
  • Keeps track of POS placements per venue
  • Routinely engages in activities to build relationships with key influencers in accounts and within the territory
  • Proactively searches for creative elements to add to supported events that drive the brand image
  • Develops relevant industry relationships (shisha community, promoters. etc.)
  • Develops and implements incentives and staff activities for key customers

Requirements

  • Bachelor degree is required
  • Ideally a first previous experience in field sales with categories such as wines, spirits, beer, tobacco or cannabis.
  • Ability to travel throughout the state
  • Appreciated previous experience: Bacardi, Diageo, Moet Hennessy, Pernod Ricard, Medmen, Cura CS, Kush Bottles, Mammoth Distribution, RJ Reynolds, Imperial Tobacco, Philip Morris International, British American Tobacco.
  • Appreciated previous titles: Field Marketing Representative, Territory Sales Representative, trade marketing representative, trade marketer