Beauty Executive Recruiters

While the global beauty industry is dominated by key multinational conglomerates like L’Oreal, Estée Lauder, Unilever and Procter & Gamble, like all other rapidly growing and changing industry sectors, upstart and independent brands like Too Faced, Urban Decay and Glossier bring energy and creativity to the marketplace.

We are finding with the proliferation of networks like Snapchat, Instagram and Facebook, young consumers appetite for new cosmetic, fragrance and skincare products is exploding and new market sectors (especially among men) are opening up.

Over the past year, the trends to watch in beauty have been:

• The willingness of multi-national conglomerates to experiment bring new upstart brands into the fold
• Personalization
• The impact and integration of of technology in new product lines, including the role of IoT
• The power of social media and the growing voice of the consumer in product decisions