Regional Sales Manager (Central America) – Food & Beverage

Jobs Facts

Job Status: Closed
Job Title: Regional Sales Manager (Central America) – Food & Beverage
Location: Miami
Salary Range (USD): 65,000



Job Description

Title: Regional Sales Manager – Central America Reporting to: VP International Sales Direct Reports: nc Industry: Food & Beverages ID: 020 Location: Panama/Costa Rica (no relocation package) Compensation: D.O.E.

Our Client

Our client for this position is a very large international Food & Beverage company developing its business in Central America.


The Central America Regional Sales Manager will supervise the development of the company in Panama, Costa Rica, Nicaragua, El Salvador, Belize, Honduras, Guatemala, on all aspect of sales, marketing, logistic, distribution…

Ideal Profile

The ideal profile for this role is an experienced wholesale executive, with very international background, but deep knowledge of the Central American market. Food And Beverage retail distribution in the region is a very strong plus.

Job Description

  • Participate in setting up a development strategy and business plan for Central America with the Americas Headquarters
  • Maximize long term profitable volume growth of brands for the group within the managed territory
  • To explore and fully develop the market potential of the managed territory, build benchmark capabilities ofthe business
  • Market territory to include Panama, Costa Rica, Nicaragua, El Salvador, Belize, Honduras, Guatemala
  • To protect and enhance the global brand image and reputation of the company’s products
  • Meet and exceed volume, operating profit, and market share objectives for the Territory
  • Collaboratively work with the Marketing, Operations, Technical and Finance functions within the Territory
  • Develop written Annual Business Plan for each Distributor containing volume, distribution and performance objectives (by brand) as specified in their individual Distributor agreements
  • Responsibility to ensure Distributor alignment and commitment
  • Distributor visits to include quarterly training, inventory control and monthly order reviews to ensureadequate distributor inventory.Build the capabilities of direct reports
  • Develop/prepare sales presentation materials for Distributor and retail accounts, utilizing computer equipment and skills in PowerPoint, Word, Excel, etc.
  • Implement and execute processes and procedures to ensure interactive channels for communication and feedback
  • Manage the punctual analysis and reporting of results within the Territory
  • Effective open communications with the Distributor(s) to communicate the latest company standards, share information and best practices, identify common issues and agree resolutions
  • Work with Distributor to ensure the company’s products quality standards are in place throughout the value chain
  • Identify key marketing strategies and share with marketing function so as to enable the Territory achieves their business plans
  • Account for, and supervise the use of Company owned vehicles and equipment as applicable
  • Maintain a sufficient driving record relative to the qualifying requirements for the Company’s auto insuranceto sustain employment.


  • 8-10 years of work experience, preferably within the beverage industry at senior sales and management levels Cross-functional experience in some of the following areas is essential: Sales Management,Distribution & Logistics, Finance, Strategic Planning and Consumer Marketing
  • Customer Service Orientation and Relationship Management (includes Networking)
  • Team Leadership and Development
  • Accepting and Building Accountability
  • Acting with Integrity and Building Trust
  • Communicating Effectively
  • Decision Making
  • Negotiating Ability and Results Oriented
  • Core Understanding of Business
  • Entrepreneurial Spirit
  • High Energy/Enthusiasm
  • Computer Skills
  • Full fluency in Spanish and English
  • Previous experience appreciated: Cadbury-Schweppes, Kraft Foods, P&G, Procter & Gamble, PepsiCo, Coca-Cola, Redbull, Kellogg’s, Frito-Lay, Mars, Unilever, Johnson & Johnson, Nestle, Yum, Glaceau, Zico…
  • Previous titles appreciated: Country Manager, Regional Sales Manager, Area Manager, General Manager…