Social Media Specialist (Smokeless tobacco products)

Jobs Facts

Job Status: Closed
Job Title: Social Media Specialist (Smokeless tobacco products)
Location: Hollywood, FL 33025
Industry: Tobacco (New Smokeless Nicotine Pouches)
Market: North America
Reporting to: Global Brand Director
Languages: English only
Salary Range (USD): $65k
Benefits: Bonus + Health + 401k
Visa: No sponsorship possible. Must have a valid work authorization.
Job ID: JO-1710-558

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Job Description

Our Client

Our client for this Social Media Specialist is a large family owned European company launching a new product line of smokeless tobacco product in the form of nicotine pouches.

Objective

This newly created Social Media Specialist position will be in charge of:
  • Developing, managing and implementing the social media strategy across multiple platforms for the brand.
  • Ensuring trafficking of content, real-time engagement, and influencer outreach is efficient and meets social media amplification requirements
  • Creating unifying story-arcs across multiple marketing initiatives, working alongside e-commerce, sales and other marketing channels to keep platforms updated with relevant and engaging content

Job Description

  • Own, develop and lead all social media initiatives, managing campaigns from start to finish – creative briefing, tech development, post-campaign analysis
  • Identify KPIs to measure success of social media platforms
  • Oversees reporting across all social media activities, communication to the management as relevant and aligned on monthly updates
  • Research and implement new platforms and tools to drive digital innovation, meet business needs, improve efficiencies, reach new audiences and measure success
  • Provide ongoing analysis, key insights and recommendations to optimize performance of social media
  • Idea generation – maintaining the brand’s competitive edge by delivering innovative social media initiatives and solutions
  • Work in partnership with cross-functional team on ideation, production and execution for campaigns
  • Mange production for all social media content in collaboration with central marketing
  • Identify new avenues to grow communities to increase engagement across platforms, impact SEO, drive traffic to site, and influence sales that attract new consumers
  • Shape and engage in conversations among consumers, bloggers and traditional media to ensure the maximum positive exposure
  • Build-up of an influencer program
  • Day-to-day management of all social media platforms

Requirements

  • Proven marketing experience in FMCG, fashion, digital marketing and/or retail
  • Successful track record of creating engaging content across multiple social media platforms and devices for a global brand or social media communications at agency or in-house
  • Direct experience of managing content across the US
  • Deep understanding of digital, with a passion for social media
  • Balanced commercial acumen with creative flair, exemplified through proven track record of implementing successful and innovative campaigns
  • Understand the mix of paid, earned, owned media mix and inform when and where it is appropriate to promote content through each channel
  • Knowledge of social media tools, preferably: scheduling/posting, reprint/analysis, bidding/optimization
  • Must be detail-oriented, solution-focused, and able to multi-task with solid organizational and time-management skills
  • Impeccable communication skills: writing, content development, presentation
  • Good technical understanding
  • Proven ability to work to stringent deadlines
  • Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
  • Establish standards and procedures to ensure best practices are implemented, with the ability to change (and influence change) as needed
  • Ability to cope well with the demands of a rapidly growing company
  • Excellent work and customer care ethos
  • Desire to go the extra mile
  • Proactive, self-confident, highly motivated team player
  • Appreciated previous experience: Altadis, Altria, BAT, British American Tobacco, Imperial Tobacco, JTI, Japan Tobacco International, Philip Morris International, RJ Reynold’s, Bacardi, Diageo, Moet Hennessy, Pernod Ricard, Remy Cointreau, Mars, Unilever, P&G, Procter & Gamble, Coty
  • Appreciated previous titles: Social Media Specialist, Social Media Manager, Social Media Coordinator