Job Facts

Job Status: Closed

Job Title: VP Sales & Marketing (Beer)

Location: Cincinnati, OH

Alternate location: Anywhere, but needs to be 2 days / week at the office

Industry: Beer

Market: US

Channel: Wholesale & Retail

Skills: 3-tier system for alcohol distribution in the US.

Reporting to: Head of International (based in Germany)

Direct Reports: US Team of about 15 people

Traveling: 50% across the US

Languages: Only English is required, but German would be a great plus!

Visa: No visa sponsorship possible

Job ID: JO-2112-950


Keyword(s): Wines Spirits Beer,
Function(s): General Management (of company or division), Sales & Business Development (National),
Region(s): , , ,

Job Description

Our Client

Our client for this VP Sales & Marketing is a the 15 people-US office of a German Beer company.


The VP Sales & Marketing works closely with the VP of Finance & Administration and other executives in the Group to develop, implement and execute a short-, mid- and long-term strategy for the USA business. The role is also responsible for directing all sales & marketing functions and will serve as the main representative of the company in the US.

  • Adopt, implement and execute the USA Strategy in alignment with the Global Strategy
  • Provide Leadership for the company in the US
  • Manage budgets and staff in the organization
  • Oversee all sales & marketing activity

Ideal Profile

We are looking for a Sales & Marketing executive (mostly Sales) coming from the adult beverage industry, ideally beer, but it could also be wine and spirits. We need someone entrepreneurial, used to a smaller company environment where wearing multiple hats is frequent.


Develop, implement and execute the US strategy

  • Work closely with other executives in the Group to develop a short-, mid- and long-term strategy
  • Meet with board members and other executives to assess the direction of the company and ensure it is in line with the Company’s stated mission
  • Manage all sales & marketing functions in order to reach performance objectives and the strategy

Provide Leadership for the US team

  • Encourage business investment
  • Be a visionary and provide leadership for the US team
  • Act as the face of the company when dealing with customers, government and communities

Manage budgets and staff in the organization

  • Work with the VP of Finance & Administration to develop an annual budget for the organization
  • Directly manage the sales and marketing budget of the organization
  • Develop, manage and guide the sales and marketing team
  • Develop and assign relevant targets for the team that contribute to the overall company KPIs

Oversee all sales and marketing activity

  • Develop a marketing strategy in the US to ensure the Company meets its goals and objectives
  • Ensure all activity falls within the Brand Key
  • Ensure all sales and marketing activity is compliant with state and Federal law


  • A bachelor’s degree is required
  • A graduate degree is preferred
  • Minimum of 5 years consumer products experience
  • Ability to develop and manage sales forecasts and budgets
  • Strong oral, written and interpersonal communication skills
  • Minimum of 5 years’ experience managing teams
  • Proven track record in building effective relationships with customers and internal associates
  • Ability to achieve performance goals with minimum direction and supervision
  • Knowledge of and adherence to state & Federal liquor laws required.
  • Willingness to travel 50% of working time
  • Computer literacy with the skill set to use software applications including Microsoft Word and Office, Excel at an advanced level and PowerPoint 
  • Appreciated previous experience (to be combined with smaller brands and more start up environments): AB Inbev, MolsonCoors, Constellation, Heineken, Pabst, Diageo, Yuengling, SAB Miller, Great Lakes, Rhinegeist, Brewdog
  • Appreciated previous titles: Vice President, Senior Vice President, Executive Vice President, General Manager, Country Manager, Chief Executive Office, Chief Operating Officer