In the dynamic world of spirits, Pantalones Organic Tequila emerges as a beacon of innovation and quality. Co-founded by the celebrated actor Matthew McConaughey and his wife Camila, this brand is not just about premium tequila; it’s a statement of lifestyle and culture (read our recent article about the launch of Pantalones Tequila, the brand and the products). This article delves into the minds behind this unique venture, focusing on the executive team that drives Pantalones Tequila forward.Background of Davos Brands
Before we explore the team, it’s crucial to understand the foundation upon which Pantalones Tequila is built. Enter Davos Brands, a key player in the spirits industry, has been instrumental in shaping the landscape of modern beverages. Notably, Davos Brands has been involved with Betty Buzz, a brand of non-alcoholic mixers created by Blake Lively, the wife of actor Ryan Reynolds. Reynolds himself is a celebrity name behind The Aviation American Gin, another prominent brand under the Davos umbrella. This synergy of celebrity influence and brand innovation has been a hallmark of Davos Brands’ strategy. The pivotal moment for Davos came in 2020 when it was acquired by Diageo, a global giant in the beverage alcohol sector. This acquisition marked a significant chapter in the industry, blending celebrity-backed ventures with the extensive reach and resources of Diageo.
Andrew Chrisomalis – Co-founder and Chairman of the Board
At the helm of Pantalones Tequila is Andrew Chrisomalis, a visionary in the spirits world. His journey, which previously saw him leading Davos Brands, has been marked by strategic foresight and an innate understanding of the market. Chrisomalis’s expertise has been instrumental in shaping the direction of Pantalones Tequila.
Persia Tatar – Chief Marketing Officer
Persia Tatar brings her rich experience in marketing to Pantalones Tequila as the Chief Marketing Officer. Her previous stint at Betty Buzz, a brand known for its innovative approach, has equipped her with the skills to navigate the competitive landscape of the spirits industry and position Pantalones Tequila as a brand synonymous with fun and quality.
Kenrik Mannion – Chief Operating Officer
Kenrik Mannion, as the Chief Operating Officer, is the backbone of Pantalones Tequila’s operations. His journey through the ranks of Davos Brands and TY KU Premium Sake & Spirits, coupled with his experience at Diageo and Kimberly-Clark, has endowed him with a unique perspective on operational excellence and financial acumen.
Matt Ellis-Escobar – Senior Vice President of Sales
Matt Ellis-Escobar’s role as the Senior Vice President of Sales is pivotal in driving Pantalones Tequila’s market presence. His tenure at Betty Buzz and Davos Brands, along with his experience at The Patrón Spirits Company and Wine Warehouse, has honed his ability to expand brand reach and foster significant sales growth.
Rebecca Gunnels – Vice President of Sales
Rebecca Gunnels, the Vice President of Sales, brings a wealth of experience from her time at Betty Buzz and her significant tenure at Bang Energy and Anheuser-Busch InBev. Her expertise lies in strategically positioning products in the market and driving sales teams to achieve ambitious targets.
Gary Spinelli – Vice President Finance
Gary Spinelli, overseeing the financial aspects as the Vice President Finance, plays a critical role in the sustainable growth of Pantalones Tequila. His concurrent role at Betty Buzz and previous experiences at Davos Brands, Russian Standard Vodka, and TY KU Premium Sake & Spirits, have equipped him with a deep understanding of financial strategies in the spirits sector.
Gareth Williams – Global Brand Director
Gareth Williams, the Global Brand Director, brings a global perspective to Pantalones Tequila. His tenure at Betty Buzz and Davos Brands, along with his experiences at Marussia Beverages UK Ltd and Proximo Spirits, has given him an edge in understanding international markets and crafting strategies that resonate across cultures.
The executive team behind Pantalones Organic Tequila is a blend of experience, innovation, and strategic thinking. Each member brings a unique set of skills and perspectives, making Pantalones Tequila more than just a brand – it’s a testament to the power of collaborative excellence. As the brand continues to grow, the impact of this team will undoubtedly be reflected in its success, setting new standards in the spirits industry.
Edouard Thoumyre is a seasoned executive recruiter with over 17 years of experience in executive search, as the Founder and Managing Partner of ACCUR Recruiting Services. Specializing in the Consumer and Luxury Goods industries, he has a proven track record of placing senior level and C-level executives in family, private equity-backed, and Fortune 500 companies in the beauty, wine & spirits, watch & jewelry, home goods, and tobacco industries, among others. Edouard Thoumyre holds a master’s degree in Entrepreneurship from HEC Paris (#1 European Business School, Financial Times rankings) and a master’s degree in industrial engineering from Centrale Lille (a top 10 French engineering school). ACCUR Recruiting Services has been recognized as a Forbes Top 100 executive search firm since 2018.
Edouard Thoumyre and his firm, ACCUR Recruiting Services, have been featured in numerous publications such as WWD, Business Insider, Newsweek, CPG Specialist, Yahoo Finance, Nasdaq.com, Marketplace by NPR, Business of Fashion…