Job: VP of Sales (Napkins for foodservice industry)

Company Description

Our client is a leader in napkin manufacturing for the foodservice industry, serving a robust portfolio of clients and consistently delivering high-quality products across the United States. With a current revenue in the $50-100 million range, the company has an ambitious growth plan and is seeking an experienced and motivated senior sales executive to accelerate their reach and market penetration. Positioned for fast-track expansion, our client aims to build strategic partnerships with top-tier accounts, including Sysco, US Foods, McDonald’s, and Starbucks.

Objective of the Role

The VP of Sales will drive and implement an aggressive sales strategy to expand our client’s presence within the foodservice sector. The key objective is to open doors to top industry accounts, significantly growing market share and scaling revenue. This role requires a proactive leader who will oversee the sales team and forge partnerships with high-impact accounts to achieve ambitious sales targets, contributing to our client’s growth trajectory in the foodservice industry.

Ideal Profile

The ideal candidate is an accomplished sales executive with a proven track record of successful B2B sales in the foodservice sector, ideally coming from private-equity-backed companies and having established relationships with large accounts like Sysco, US Foods, McDonald’s, or Starbucks. This individual should be adept at navigating complex sales processes, negotiating high-stakes contracts, and fostering long-term relationships with key decision-makers. A self-starter with strong leadership skills, the ideal candidate is goal-driven and thrives in a high-growth, performance-oriented environment.

Responsibilities

• Develop and execute a comprehensive sales strategy to target high-potential accounts within the foodservice industry, aligning with our client’s growth objectives.
• Lead, mentor, and grow the sales team, fostering a high-performance culture focused on exceeding sales targets.
• Build and maintain relationships with senior executives and key stakeholders at top foodservice accounts, with a focus on securing contracts with industry leaders such as Sysco, US Foods, McDonald’s, and Starbucks.
• Collaborate cross-functionally with other departments, including marketing and product development, to ensure alignment on sales initiatives and market demands.
• Regularly report on sales metrics, trends, and performance to executive leadership, making data-driven recommendations for improvements and growth opportunities.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent experience preferred.
• 10+ years of experience in B2B sales, with a strong background supplying the foodservice industry (napkins, disposable tableware, paper cups…)
• Proven experience selling to major accounts in the foodservice sector, including relationships with high-impact clients such as Sysco, US Foods, McDonald’s, and Starbucks.
• Strong leadership skills with the ability to inspire and manage a high-performing sales team.
• Demonstrated ability to negotiate, close complex sales, and drive revenue growth.
• Highly motivated, results-oriented, and adaptable to a fast-paced environment with aggressive incentives tied to performance.