Case Study: Head of Membership Sales, Ultra-Luxury Superyacht Club (in co-ownership model)

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Case Study

Search Details

Job Title: Head of Membership Sales
Seniority: Executive level
Search Type: Retained search
Job Location: New York, NY, USA
Link to job description

Our Client

Company: Ultra-Luxury Superyacht Club (in co-ownership model)
Company Industry: Yachting / Superyachts
Company Type: Privately Owned
Client contacts: Partners

Company Description

Our client is developing an ultra-exclusive private members club aboard a superyacht, supported by a global luxury automotive brand. The first yacht was designed for 300 members, with memberships priced well into the 7 figures, targeting ultra-high-net-worth individuals primarily in the U.S. and selected international markets.

Search Overview

ACCUR Recruiting Services was retained to identify a Head of Membership Sales able to lead member acquisition, curate relationships, and help shape the overall membership journey. This was not a traditional sales leadership role, but a highly relational mandate requiring discretion, credibility, and strong access to UHNW ecosystems.

Search Challenges

The main challenge was finding a candidate capable of selling a very high-ticket membership opportunity without any sense of hard selling. The client was looking for someone polished and commercial, but also deeply relationship-driven, with the ability to build trust over time and operate naturally in selective social environments.

Our Executive Search Strategy

  • Target senior profiles from UHNW-facing sectors such as private aviation, private clubs, yachting, and luxury real estate

  • Prioritize candidates with strong emotional intelligence, cultural fluency, and the ability to guide conversations naturally

  • Focus on relationship-led business developers rather than volume-driven sales leaders

Our Executive Search Process

    • Kick-off and calibration with the client to define the target profile and refine the brief

    • Mapping of about 220+ relevant executives across luxury and UHNW-facing sectors

    • Initial screening by ACCUR, followed by a focused review of the strongest profiles

    • Client interviews with a shortlist of candidates selected for their sincerity, presence, and ability to build genuine connection

Final Outcome

  • Long-list: 220+ relevant executives were identified.
  • Initial Screenings: 20 candidates were interviewed by ACCUR’s consultants.
  • Short-list: 12 candidates were submitted to the client.
  • Client Interviews: 8 candidates were interviewed by the board and ownership team.
  • Hired Candidate: The selected Head of Membership Sales is a senior sales leader with a strong track record of winning high-value clients and partnerships. They have sold membership-based offerings to corporate and ultra-high-net-worth clients in a highly personalized environment. They also helped scale a luxury business past $10 million in annual sales, combining polish, entrepreneurship, and commercial drive.

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