The E-Commerce Manager will:

Plan, develop, and execute annual activation plan for e-commerce site to encompass consumer direct marketing channels with the focus on increasing site traffic and conversions to grow revenue
Hold accountability for meeting annual site performance goals through compelling initiatives and efficient budget management.
Ensure e-shop provides the best user experience to convert visitors into smiling consumers
Update website / e-shop with content and features according to local campaigns and global brand guidelines
Contribute to the overall objective of providing best-in-class digital user experience
Liaise with Social Media Specialist and central marketing to ensure a seamless experience and optimized purchasing patch from call-to-action to landing page (including search optimization – SEO)
Own the day-to-day back-end management of the e-shop
Recommend and lead scalable content and experiences along the consumer journey from awareness to loyalty, leveraging data to ensure consumer relevance
Guide successful online content strategies for consumer experiences
Ensure successful implementation in the market

Day-to-day management of all website and e-shop content
Work closely with Central Marketing and Social Media Specialist to build brand awareness with new consumers and encourage repeat business.
Develop digital media strategies to drive traffic to e-commerce store
Own the US e-commerce plan that will deliver on the goals of the year
Setting and achieving direct website volume targets, ensuring significant YOY growth
Monthly in-depth reporting to management team, own reporting of e-commerce results and KPI’s
Optimize the consumer journey based on analytical data and ensure it is in-line with brand guidelines
Management of contracted 3^rd party agencies
Own and drive the brand’s Referral Program

+/- 3 years of e-commerce experience with proven results to successfully grow business online
Strong experience in website / web shop running
Experience in SEO optimization
Ideally, FMCG, fashion or agency experience
Ability to work in a multi-cultural environment
Strong communication skills in English
Successful experience and track record managing and growing an e-commerce platform – ideally Magento
Comprehensive knowledge of the e-commerce landscape and KPI’s, digital marketing with the ability to apply this knowledge successfully
Proven digital marketing skills, with specific expertise on driving traffic to e-shop and conversion
Proven ability to develop and execute e-commerce marketing programs
Email campaign management experience
Understanding of paid-for search marketing tools: Google AdWords, Ad Roll, and Bing Ads
Comprehensive understanding of Google Analytics and experience in using the data to come up with action plans based on consumer behaviour, with the goal of driving KPI’s
Ability to manage multiple, competing priorities, duties and/or projects
Proven ability to collaborate with cross functional teams to deliver solid business results
Experience in managing external agencies
Basic Adobe Photoshop and InDesign skills
Comfortable with being one of the key drivers of the Smokeless Tobacco Business Unit team
Experience in managing assigned budgets and resources
Appreciated previous titles: Ecommerce Specialist, Ecommerce Manager, Ecommerce Coordinator

Job: Ecommerce Manager

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