Job: Brand Manager Central America Local Market – Beauty

Our Client

Our client for this Brand Manager role is a very famous high end beauty group..

Objective

This is not a typical marketing role, but more of a Sales & Marketing Manager role.

Customize and implement with excellence, timely, the marketing strategies ensuring total compliance to brand guidelines and brand objectives by identifying, understanding and incorporating, – as the priority – each of Colombia, Ecuador and Central America markets´ consumer, generational trends and behaviors into actions to be executed at market /point of sales level, ensuring local relevancy.

Ideal Profile

The ideal profile is a professional with a dual profile international sales and marketing, and experience with the beauty category (skincare, cosmetics…).

IMPORTANT: The role will be relocated from Miami to Panama around October 2016, so we are looking ideally for Panama-an candidates willing to spend 6 months in Miami first and then go back to Panama. All relocation and travel expenses will be paid for by the company for the 6 month Miami period.  

Job Description

Gives the main guidance and business strategic directions to distributors adapted and relevant to market

• Protect and enhance brand equity, brand positioning and market share in each of the markets
• Advertising and Promotion effectiveness.
• Owns the planning, forecasting, COG/pricing of newness (products, promotional, special events).
• Active involvement and engagement in SIOP: ensures units alignment between finance estimate and demand planning forecast.
• Active participation and involvement in regional consumer insights research, CRM, and digital strategies.
• Proactively ensure strong collaboration and communication with sales, demand planning, education and finance.
• Budget Planning and promotional sales estimate
• Define the assortment/price list
• New doors or market openings.
• Digital Strategy encompasses e-retailing, marketing core site, social media, etc.
• Planning, monitoring and guiding distributors in category mix and SKU management
• Product Sanitary Registration
• Follow up & supervise the quality of execution from each distributor as well as the implementation of the agreed plans

Requirements

• Bachelor’s degree Business Administration, Marketing, Engineering. Preferably MBA.
• 5-8 years of work experience in marketing areas, including 2-3 years of experience in Field Sales, Digital marketing experience desirable.
• Available to travel approximately 40%-50%.
• Strategic Thinking               
• Analytical Skills                                                    
• Communication Skills                                         
• Strong Organization Skills
• Understanding of the countries’ economic, political, social, cultural.
• Knowledgeable about the prestige Luxury market and preferably company, the brand and its culture
• Broad and deep knowledge of the brand
• Network and good relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners
• Advanced computer skills, Microsoft office.
• Appreciated previous experience: Bulgari, Cartier, Christian Dior, Clarins, Clinique, Cosmetics of France, Coty, Elizabeth Arden, Essence Corp, Estee Lauder, Givenchy, Guerlain, Kenzo, Kiehl’s, L’Oreal, LVMH, MAC Cosmetics, Occitane, P&G, Parbel, Procter & Gamble, Roger & Gallet, YSL Beaute, Unilever, Nestle, Kraft Foods, Mondelez, Diageo, Pernod Ricard, Bacardi, Newell Rubbermaid, etc…
• Appreciated previous titles: Product Manager, Marketing Manager, Group Product Manager, Brand Manager