Job: Director of Marketing & Branding (Sporting Goods)

Company Description

Our client is a leader in the sporting goods industry, known for delivering innovative and high-performance products that inspire adventure and active lifestyles. With a commitment to quality and authenticity, they continue to set industry standards in design, functionality, and brand experience. Their team is passionate about pushing boundaries and fostering a community of dedicated enthusiasts who live and breathe the brand’s values.

Objective of the Role

The Director of Marketing & Branding will be responsible for developing and executing strategies that enhance brand presence, drive consumer engagement, and maximize market impact. This leadership role will focus on go-to-market execution, influencer marketing, and brand storytelling, ensuring the company remains a dominant force in the industry. The role requires a dynamic and strategic leader who can blend creativity with data-driven decision-making to drive brand growth.

Ideal Profile

The ideal candidate has a strong background in brand marketing within the sporting goods, outdoor, watersports, or action sports industry. They possess extensive experience in developing and executing successful marketing campaigns, working with influencers and brand ambassadors, and leading go-to-market strategies for premium consumer products. This person thrives in a fast-paced environment, has a deep understanding of brand positioning, and excels at leveraging digital and offline channels to drive engagement.

Responsibilities

• Develop and execute brand strategy, ensuring a consistent and compelling brand message across all touchpoints.
• Lead go-to-market planning, managing launch timelines, cross-functional collaboration, and execution excellence.
• Oversee influencer and ambassador marketing programs, building strategic partnerships to enhance brand visibility.
• Direct the creation of engaging brand content and storytelling, driving awareness and consumer loyalty.
• Develop and execute multi-channel marketing campaigns, integrating digital, social, retail, and experiential activations.
• Optimize marketing efforts by analyzing performance metrics, identifying trends, and making data-driven adjustments.
• Manage external agency relationships to ensure brand consistency and execution quality.
• Oversee marketing budget allocation, ensuring maximum ROI and efficiency in campaign execution.

Requirements

• 8+ years of experience in brand marketing, preferably within the sporting goods, outdoor, or watersports industry.
• Proven track record in developing and executing go-to-market strategies, brand campaigns, and influencer partnerships.
• Strong leadership skills, with experience managing cross-functional teams and external partners.
• Expertise in digital marketing, content creation, and omnichannel brand positioning.
• Ability to translate consumer insights and market trends into actionable marketing strategies.
• Strong analytical skills with the ability to assess campaign performance and optimize marketing initiatives.
• Exceptional communication and storytelling abilities to elevate brand perception and engagement.