Job: Ecommerce Specialist (Smokeless tobacco products)

Our Client

Our client for this Ecommerce Specialist is a large family owned European company launching a new product line of smokeless tobacco product in the form of nicotine pouches.

Objective

The E-Commerce Specialist will:

• Plan, develop, and execute annual activation plan for e-commerce site to encompass consumer direct marketing channels with the focus on increasing site traffic and conversions to grow revenue
• Hold accountability for meeting annual site performance goals through compelling initiatives and efficient budget management.
• Ensure e-shop provides the best user experience to convert visitors into smiling consumers
• Update website / e-shop with content and features according to local campaigns and global brand guidelines
• Contribute to the overall objective of providing best-in-class digital user experience
• Liaise with Social Media Specialist and central marketing to ensure a seamless experience and optimized purchasing patch from call-to-action to landing page (including search optimization – SEO)
• Own the day-to-day back-end management of the e-shop
• Recommend and lead scalable content and experiences along the consumer journey from awareness to loyalty, leveraging data to ensure consumer relevance
• Guide successful online content strategies for consumer experiences
• Ensure successful implementation in the market

Job Description

• Day-to-day management of all website and e-shop content
• Work closely with Central Marketing and Social Media Specialist to build brand awareness with new consumers and encourage repeat business.
• Develop digital media strategies to drive traffic to e-commerce store
• Own the US e-commerce plan that will deliver on the goals of the year
• Setting and achieving direct website volume targets, ensuring significant YOY growth
• Monthly in-depth reporting to management team, own reporting of e-commerce results and KPI’s
• Optimize the consumer journey based on analytical data and ensure it is in-line with brand guidelines
• Management of contracted 3^rd party agencies
• Own and drive the brand’s Referral Program

Requirements

• +/- 3 years of e-commerce experience with proven results to successfully grow business online
• Strong experience in website / web shop running
• Experience in SEO optimization
• Ideally, FMCG, fashion or agency experience
• Ability to work in a multi-cultural environment
• Strong communication skills in English
• Successful experience and track record managing and growing an e-commerce platform – ideally Magento
• Comprehensive knowledge of the e-commerce landscape and KPI’s, digital marketing with the ability to apply this knowledge successfully
• Proven digital marketing skills, with specific expertise on driving traffic to e-shop and conversion
• Proven ability to develop and execute e-commerce marketing programs
• Email campaign management experience
• Understanding of paid-for search marketing tools: Google AdWords, Ad Roll, and Bing Ads
• Comprehensive understanding of Google Analytics and experience in using the data to come up with action plans based on consumer behaviour, with the goal of driving KPI’s
• Ability to manage multiple, competing priorities, duties and/or projects
• Proven ability to collaborate with cross functional teams to deliver solid business results
• Experience in managing external agencies
• Basic Adobe Photoshop and InDesign skills
• Comfortable with being one of the key drivers of the Smokeless Tobacco Business Unit team
• Experience in managing assigned budgets and resources
• Appreciated previous experience: Altadis, Altria, BAT, British American Tobacco, Imperial Tobacco, JTI, Japan Tobacco International, Philip Morris International, RJ Reynold’s, Bacardi, Diageo, Moet Hennessy, Pernod Ricard, Remy Cointreau, Mars, Unilever, P&G, Procter & Gamble, Coty
• Appreciated previous titles: Ecommerce Specialist, Ecommerce Manager, Ecommerce Coordinator