Job: Social Media Specialist (Spirits, Wines & Beer)

Our Client

The employer for this Marketing Manager job opportunity is a successful family owned wines, spirits and beer company from the UK. After having been established for decades, the recent management has been able to trigger a very fast growth especially in their home market. Now they are ready to really invest in the US and the rest of the Americas. They are now in the process of building a team around the appointed Managing Director.

Objective

This newly created Social Media Specialist position will be in charge of:

• Developing, managing and implementing the social media strategy across multiple platforms for the brand.
• Ensuring trafficking of content, real-time engagement, and influencer outreach is efficient and meets social media amplification requirements
• Creating unifying story-arcs across multiple marketing initiatives, working alongside e-commerce, sales and other marketing channels to keep platforms updated with relevant and engaging content

Job Description

• Own, develop and lead all social media initiatives, managing campaigns from start to finish – creative briefing, tech development, post-campaign analysis
• Identify KPIs to measure success of social media platforms
• Oversees reporting across all social media activities, communication to the management as relevant and aligned on monthly updates
• Research and implement new platforms and tools to drive digital innovation, meet business needs, improve efficiencies, reach new audiences and measure success
• Provide ongoing analysis, key insights and recommendations to optimize performance of social media
• Idea generation – maintaining the brand’s competitive edge by delivering innovative social media initiatives and solutions
• Work in partnership with cross-functional team on ideation, production and execution for campaigns
• Mange production for all social media content in collaboration with central marketing
• Identify new avenues to grow communities to increase engagement across platforms, impact SEO, drive traffic to site, and influence sales that attract new consumers
• Shape and engage in conversations among consumers, bloggers and traditional media to ensure the maximum positive exposure
• Build-up of an influencer program
• Day-to-day management of all social media platforms

Requirements

• Proven marketing experience in FMCG, fashion, digital marketing and/or retail
• Successful track record of creating engaging content across multiple social media platforms and devices for a global brand or social media communications at agency or in-house
• Direct experience of managing content across the US
• Deep understanding of digital, with a passion for social media
• Balanced commercial acumen with creative flair, exemplified through proven track record of implementing successful and innovative campaigns
• Understand the mix of paid, earned, owned media mix and inform when and where it is appropriate to promote content through each channel
• Knowledge of social media tools, preferably: scheduling/posting, reprint/analysis, bidding/optimization
• Must be detail-oriented, solution-focused, and able to multi-task with solid organizational and time-management skills
• Impeccable communication skills: writing, content development, presentation
• Good technical understanding
• Proven ability to work to stringent deadlines
• Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
• Establish standards and procedures to ensure best practices are implemented, with the ability to change (and influence change) as needed
• Ability to cope well with the demands of a rapidly growing company
• Excellent work and customer care ethos
• Desire to go the extra mile
• Proactive, self-confident, highly motivated team player
• Appreciated previous experience: William Grant, Edrington, Beam Suntory, Botran, Flor de Cana, Marie Brizard, Monarq, Camus, Jose Garcia Carrion (Diageo, Bacardi, Pernod Ricard, Remy Cointreau, Brown Forman and Moet Hennessy only if you have a real entrepreneurial mindset)
• Appreciated previous titles: Social Media Specialist, Social Media Manager, Social Media Coordinator