Job: VP Sales & Marketing (Beer)

Our Client

Our client for this VP Sales & Marketing is a the 15 people-US office of a German Beer company.

Objective

The VP Sales & Marketing works closely with the VP of Finance & Administration and other executives in the Group to develop, implement and execute a short-, mid- and long-term strategy for the USA business. The role is also responsible for directing all sales & marketing functions and will serve as the main representative of the company in the US.

• Adopt, implement and execute the USA Strategy in alignment with the Global Strategy
• Provide Leadership for the company in the US
• Manage budgets and staff in the organization
• Oversee all sales & marketing activity

Ideal Profile

We are looking for a Sales & Marketing executive (mostly Sales) coming from the adult beverage industry, ideally beer, but it could also be wine and spirits. We need someone entrepreneurial, used to a smaller company environment where wearing multiple hats is frequent.

Responsibilities

Develop, implement and execute the US strategy

• Work closely with other executives in the Group to develop a short-, mid- and long-term strategy
• Meet with board members and other executives to assess the direction of the company and ensure it is in line with the Company’s stated mission
• Manage all sales & marketing functions in order to reach performance objectives and the strategy

Provide Leadership for the US team

• Encourage business investment
• Be a visionary and provide leadership for the US team
• Act as the face of the company when dealing with customers, government and communities

Manage budgets and staff in the organization

• Work with the VP of Finance & Administration to develop an annual budget for the organization
• Directly manage the sales and marketing budget of the organization
• Develop, manage and guide the sales and marketing team
• Develop and assign relevant targets for the team that contribute to the overall company KPIs

Oversee all sales and marketing activity

• Develop a marketing strategy in the US to ensure the Company meets its goals and objectives
• Ensure all activity falls within the Brand Key
• Ensure all sales and marketing activity is compliant with state and Federal law

Requirements

• A bachelor’s degree is required
• A graduate degree is preferred
• Minimum of 5 years consumer products experience
• Ability to develop and manage sales forecasts and budgets
• Strong oral, written and interpersonal communication skills
• Minimum of 5 years’ experience managing teams
• Proven track record in building effective relationships with customers and internal associates
• Ability to achieve performance goals with minimum direction and supervision
• Knowledge of and adherence to state & Federal liquor laws required.
• Willingness to travel 50% of working time
• Computer literacy with the skill set to use software applications including Microsoft Word and Office, Excel at an advanced level and PowerPoint 
• Appreciated previous experience (to be combined with smaller brands and more start up environments): AB Inbev, MolsonCoors, Constellation, Heineken, Pabst, Diageo, Yuengling, SAB Miller, Great Lakes, Rhinegeist, Brewdog
• Appreciated previous titles: Vice President, Senior Vice President, Executive Vice President, General Manager, Country Manager, Chief Executive Office, Chief Operating Officer