Job: Brand Manager (Product Development) in Tobacco, Bulgaria

Our Client

Our client for this Product Development Brand Manager role is a large independent international Tobacco group.

Ideal Profile

We are looking for a marketing executive with previous experience in Tobacco Product Development and who is available to relocate to Plovdiv, Bulgaria.

Job Description

• Leading a broad range of activities to grow the brand including product development, packaging, pricing, promotion, advertising, line extensions and innovation
• Participate in creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with core of the brand
• Developing consistent brand communication that supports and delivers the brand strategy
• Identifying the target consumers, understanding their needs and segment trends
• Working closely with all parts of the company to ensure commercial goals of the brand are met
• Developing, coordinating and executing activity operational plans which support the overall brand strategy
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy
• Presenting the brand strategy at internal meetings and conferences
• Managing external agencies and ensuring marketing budgets are met
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth

Requirements

• Open to relocate to Plovdiv, Bulgaria (Relocation will be paid, as well as apartment and company car)
• University degree in Marketing or equivalent professional qualification
• Excellent knowledge of English language is a must
• Previous working experience in Brand Management, preferably in a multinational FMCG company
• Experience in customer and market research and market strategies preparation
• Strong presentation and analytics skills and pro-active approach towards work
• Task oriented person with strong communication skills
• Ability to solve different issues and to generate ideas and market positioning strategies
• Appreciated previous roles: Brand Manager, Marketing Manager, Marketing Director, Product Manager
• Appreciated previous experience: AB Inbev, Alexander James, Altadis, Altria, Bacardi, BAT, British American Tobacco, Brown Forman, Camus Cognac, Constellation Brands, Diageo, The Edrignton Group, Gallo, Imperial Tobacco, JTI, Japan Tobacco International, Moet Hennessy, Pernod Ricard, PMI, Philip Morris International, Remy Cointreau, RJ Reynolds, SAB Miller, Stoli, William Grant & Sons