Job: Digital Marketing Manager – Premium Wines & Spirits

Our Client

Our client for this Digital Marketing Manager / Web Marketing Manager role is a prestigious Wines & Spirits group. Their office in New York is in charge of the US domestic markets for their entire portfolio with includes a few premium brands.

Ideal Profile

We are looking for a well-rounded experienced web marketer or digital marketing specialist specialist with previous experience in premium spirits or luxury goods.

Job Description

• Use data, best practices and innovative ideas to build and execute the roadmap for all digital marketing initiatives – SEO, SEM, Social Media, Content Marketing, E-mail, Affiliate Marketing, and Influencer Marketing.
• Prioritize and project manage all marketing deliverables and share progress on a weekly basis with stakeholders
• Create new and innovative ways to use social platforms and digital content to drive traffic and increase engagement
• Design, write and test highly effective email programs to improve demand generation
• Lead regular reviews of marketing and website analytics and metrics, design and execute processes to keep stakeholders continuously informed regarding marketing performance
• Collaborate with agencies and other vendor partners

Requirements

• Bachelor’s in business, marketing or communication
• Previous experience in digital or E-Commerce as well as Premium Spirits or Luxury Goods
• Good knowledge of online best practices in terms of sponsored search, SEO, emailings, affiliation campaigns…
• Good understanding of Google Analytics
• Ability to work with other departments in the company (marketing, Customer Service, IT, Supply Chain)
• Knowledge of Magento and Photoshop a strong plus.
• Appreciated previous experience: L’Oreal, Clarins, Estee Lauder, Shiseido, Sephora, Louis Vuitton, Cartier, Tiffany, Bacardi, Camus, Diageo, Moet Hennessy, Pernod Ricard, Remy Cointreau, William Grant & Sons
• Appreciated previous roles: Ecommerce Manager, Digital Manager, Online Store Manager, Online Sales Manager, Webmarketing Manager