Job: E-learning & Community Manager (Large beauty company)

Our Client

Our client for this E-Learning & Community Manager role is a global beauty company with an office in Miami for the Latin American and Travel Retail markets..

Objective

Plan, keep on developing, deploy and manage internal E-learning Social APP to strengthen our brands image, engage users (beauty advisors) and increase learning/community activity. The app is dedicated to training professional beauty advisors working for the company in retail across the Americas.

Ideal Profile

We are looking for a digital marketing professional, who loves online social media, including instagram and Tik-Tok and who would dream of building a career around it. Experience in the beauty industry is just a plus and not a requirement.

Responsibilities

Manage and plan the need for content

• Collaborate with Marketing and Education teams to create, manage and execute monthly brands’ Educational, social and viral Editorial Agenda. Manage a promotional and editorial calendar adopting a test and learn approach.
• Ensure measurement with identified KPIs.
• Select and manage external agencies when required

Provide Innovative & Meaningful Content

• Supervise all material development and distribution for digital media, copy-edit and proofread all content.
• Create compelling and engaging digital content, which will attract and engage users encouraging interactivity.
• Monitor social media, flagging opportunities to create direct content and share best practices to internal stakeholders.
• Learn about upcoming product launches, brand activities, international events, to ensure they are incorporated in the monthly content calendar.
• Track trends and news within the beauty industry at large, to ensure the community is participating in relevant conversations.

Interact with users

• Interact with users using social media management related tools to generate activity and engagement.
• Be the spokesperson of the company on the app: news, advice, etc…

Provide internal stakeholders with detailed feedbacks

• Produce monthly/quarterly reports (activities-KPIs-trend) including next month/quarter agenda.
• Act as an in-house content expert; produce social media listening and engagement reports for internal teams to fuel insight development.

Requirements

DIGITAL TRANSFORMATION LEADERSHIP

• Strategizes digital transformation
• Upskills and transmits digital knowledge and mindset
• Drives the change toward brand and consumer centricity
• Leads toward data-driven organization

DIGITAL BRAND BUILDING

• Is obsessed with consumer centricity
• Builds audience through relevant content
• Scales consumers and influencers engagement
• Masters digital marketing tactics

DATA-DRIVEN

• Optimizes investments & ROI
• Masters analytics to build action plans

DIGITAL TECHNOLOGY EXPERTISE

• Leads with strong agile project management skills
• Acts as a strategic business partner
• Has deep technical skills
• Focuses on delivery: design/build/run

EMBODIES BRAND IDENTITY & SELECTIVE BEAUTY UNIVERSE

• Master brand identity and knows sense of purpose
• Masters market and trends knowledge
• Designs appropriate learning solutions for Customer Experience

ELEVATES CUSTOMER EXPERIENCE & SERVICE ATTITUDE

• Fosters empathy
• Knows customer profiles & transmits customer centricity
• Animates learning communities with passion

Profile Must-haves

• 3-5 years experience in Digital & Project Management
• Community Platform/Project Management
• Data & Results driven
• Ability to engage stakeholders & collaborators
• Innovative, strategic, engaging
• Appreciated previous experience: Christian Dior, Clarins, Clinique, Cosmetics of France, Coty, Elizabeth Arden, Essence Corp, Estee Lauder, Givenchy, Guerlain, Kenzo, Kiehl’s, L’Oreal, LVMH, MAC Cosmetics, Occitane, P&G, Parbel, Procter & Gamble, Roger & Gallet, YSL Beaute
• Appreciated previous titles: Digital Marketing Manager, Community Manager