Job: Ecommerce Marketing Manager (Beauty)

Company Description

Our client is an established private beauty company situated in Chandler, AZ (Phoenix area), specializing in nailcare and skincare. Already in the eight digits sales figure, the company has consistently achieved a growth rate of 30-40% annually. Their products are distributed through a DTC website, Amazon, and a network of high-end beauty salons

Objective of the Role

The E-Commerce Marketing Manager will be responsible for developing and executing strategies to drive online sales growth across direct-to-consumer (DTC) and Amazon channels. This role aims to optimize digital marketing efforts, enhance customer experiences, and achieve sales targets. The ideal candidate will have a proven track record in e-commerce management and a passion for the beauty industry.

Ideal Profile

The ideal candidate is a highly motivated and experienced e-commerce professional with expertise in both DTC and Amazon platforms. They possess strong analytical skills, a deep understanding of SEO and SEM, and proficiency in e-commerce platforms and digital marketing tools. With excellent project management and collaboration skills, they thrive in a fast-paced environment and are passionate about the beauty industry.

Responsibilities

E-Commerce Strategy and Execution:

• Develop and implement comprehensive e-commerce strategies for DTC and Amazon channels.
• Identify and apply innovative marketing tactics to attract and convert customers.
• Oversee daily operations of e-commerce sites, ensuring seamless user experiences and high conversion rates.
• Explore new e-tail opportunities and potential partnerships.

DTC Platform Management:

• Optimize the DTC website (Shopify or similar) for performance, user experience, and SEO.
• Manage digital marketing campaigns, including email marketing, social media, paid search, and display advertising, in collaboration with agencies.
• Analyze customer behavior and sales data to identify growth opportunities.
• Collaborate with design agencies to ensure the website aligns with brand aesthetics and functionality.

Amazon Marketplace Management:

• Develop and execute Amazon marketing strategies to boost visibility and sales.
• Optimize product listings for SEO, including keyword research, title optimization, and enhanced brand content (A+ Content).
• Monitor and analyze sales performance, customer reviews, and competitor activities.
• Utilize Amazon Brand Registry and other tools to protect and enhance brand presence on Amazon.

Cross-Channel Marketing:

• Integrate marketing efforts across DTC and Amazon platforms to ensure consistent messaging and branding.
• Develop promotional calendars and manage marketing campaigns for product launches, seasonal trends, and key sales periods.
• Use data and analytics to measure campaign effectiveness and make data-driven decisions.

Customer Experience and Retention:

• Implement customer retention strategies, including loyalty programs, personalized marketing, and subscription models.
• Manage customer feedback and reviews to enhance customer experience and inform product development.
• Utilize email marketing and CRM tools to nurture customer relationships and drive repeat purchases.

Analytics and Reporting:

• Track key performance indicators (KPIs) and provide regular reports on e-commerce performance.
• Use data analytics tools to gain insights and optimize marketing strategies.
• Conduct A/B testing to continuously improve website performance and marketing effectiveness.

Team Collaboration and Leadership:

• Collaborate with cross-functional teams, including product development, digital marketing agencies, creative agencies, and customer service, to align e-commerce initiatives with business goals.
• Stay updated with industry trends, best practices, and emerging technologies to maintain competitiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5 – 7 years of experience in e-commerce marketing, focusing on DTC and Amazon.
• Proven success in developing and executing strategies that drive sales growth.
• Strong understanding of SEO, SEM, and digital marketing best practices.
• Proficiency in e-commerce platforms (Shopify, Magento, etc.), Amazon Seller Central, and digital marketing tools.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills and the ability to manage multiple priorities.
• Exceptional communication and collaboration skills.
• Passion for the beauty industry and a keen eye for market trends and consumer behavior.

Preferred Qualifications:

• Experience in the beauty or cosmetics industry.
• Familiarity with additional e-commerce platforms such as Shopify, Klaviyo, Yotpo.
• Knowledge of marketing automation tools and CRM systems.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and development.
• Employee discounts on beauty products.