Job: Events & PR Manager Latin America & Caribbean – Luxury Watches

Our Client

Our client for this opportunity is the Latin America & Caribbean office of a very well known luxury watch brand.

Objective

The Public Relations & Events Manager is fully responsible for the brand’s Public relations and events and trade events in the territory of Travel Retail in South & Central America, Caribbean and cruise ships . He also is responsible for all Public events and press relations in the Central and South American domestic markets in coordination with the local partners.

JOB DESCRIPTION

• Create and manage event strategy in alignment with the brand’s initiatives; works closely with Headquaters
• Design, organize and execute events for retail customers and press that elevates and creates awareness for the brand
  • Drive media placements, increased sales or other as appropriate
• Work closely with Public Relations & Events agencies to generate external media coverage and internal communications for the brand
  • Contribute to monthly newsletter
  • Support media “pitch” efforts and outreach
• Design, organize and execute trade events such as best sales person seminars, key retailers yearly conferences, trunk shows etc. together with Sales team .
• Write press releases for all events and distribute to PR agency and media contacts.
• Draft such documents as pre-event “executive summaries”, and post-event “wrap reports”
• Identify opportunities to leverage key partnerships and promotional opportunities
• Develop measures of performance and assess events against appropriate metrics and ROI parameters
• Support event planning for PR & Training seminars
• Coordinate the approved PR schedule with all PR agencies in LATAM region (weekly call, etc..)
  • Develop & Dispatch the quarterly newsletters in collaboration with design agency
  • Manage Press monitoring agency (Editorial Link)
  • Prepare quarterly press clipping consolidation and provide special report following strategic event to establish press coverage ROI
  • Manage Promotional gift quarterly order and delivery + local production when required
  • Manage PR Budget and monthly review with Marketing Director
  • Social Media
  • Manage Social Media Agency in coordination with Marketing Director
  • Prepare specific action plan for strategic event on social media
  • Supervise the monthly post summary and submit the same for approval to Marketing
  • Liaise with HQ to upload specific event contents related to the region

Requirements

• 3 to 5 years of PR experience
• Demonstrated success in event management, PR and brand promotion
• Proven capability to manage internal and external negotiations
• Win concessions without damaging relationships
• Ability to be both direct and diplomatic
• Ability to take a “hands-on” management approach to ensure deliverables
• Established ability to manage and work within established budgets
• Ability to thrive in a fast-paced, ever-changing environment
• A 4 year college degree in a related discipline
• Absolute proficiency in Microsoft Office Suite including PowerPoint and Excel
• Outstanding written and verbal communication skills
• Must be able to draft succinct written plans and reports for internal and external clients including group management
• Outstanding ability to multitask and manage several projects at once
• Strong collaboration skills
• Must be able to produce high-quality work based on stakeholder (marketing, sales, service) input
• Unrestricted ability to work evenings and weekends when required for event execution and attendance
• Fluent Spanish and possibly Portuguese
• Appreciated previous experience: Cartier, Dior, Clarins, Clinique, Cosmetics of France, Coty, Elizabeth Arden, Essence Corp, Estee Lauder, Givenchy, Guerlain, Kenzo, Kiehl’s, L’Oreal, LVMH, MAC Cosmetics, P&G, Parbel, Procter & Gamble, Roger & Gallet, YSL Beaute, Bell & Ross, Baume & Mercier, Cartier, Harry Winston, Hamilton, Hublot, IWC, Jaeger LeCoultre, Omega, Richemont, Swatch Group, Tag Heuer, TechnoMarine, Tiffany,
• Appreciated previous titles: PR Manager, Events Manager