Job Facts

Job Status: CLOSED

Job Title: General Manager (Cannabis Division)

Location: Los Angeles, CA

Alternate location: San Francisco, CA

Industry: Cannabis

Market: Primarily California

Channel: Omnichannel

Visa: Must have a valid work authorization

Job ID: JO-2210-993


Remote work policy:

Job Seniority:

Company size:

Company Ownership:

Industry(ies): Cannabis,

Function(s): General Management (of company or division),

Region(s): , , , ,

Job Description

Ideal Profile

We need an executive with previous general management of a cannabis business in California.


  • Serve as the General Manager and Chief Operating Officer of the Prestige business being accountable for end-to-end business product life cycle meets the business needs.
  • Lead a cross-functional internal team and work in close collaboration with Product Management, Marketing, Sales, etc, to define, develop and execute the launch and omnichannel go-to-market strategy to achieve revenue goals, distribution and penetration goals
  • Promote and evangelize the brand and product to build a ground-swell of consumer awareness and understanding, driving penetration through a combination of online and offline activation
  • Engage directly with customers, influencers and opinion leaders to ensure the product awareness unlocks top and bottom line performance
  • Develop and nurture high-performance cross-functional teams and link performance to overall business objectives.
  • Work with operationssupply chain product, and marketing teams to deliver products successfully.


  • Commercial leader in the cannabis space, having held both an end-to-end leadership role in the industry and having worked across marketing and online / offline sales
  • Proven business leadership results in a fast-paced, high-growth B2B Cannabis business as evidenced by market share gain and leadership.
  • Strong command of omnichannel business strategy development across disparate and changing markets.
  • Experience in building, selling, marketing, and scaling cannabis / devices
  • Appreciation for the unique requirements of the cannabis industry, regulatory and approach when it comes to advertising, sales, etc
  • Entrepreneurial and hands-on experience and motivation to work and adjust in a fast-paced environment.
  • Strong organizational and analytical skills, excellent written and oral communication skills, including experience in senior-level business discussions.
  • Depth of knowledge / expertise in the California cannabis market
  • Appreciated previous titles: General Manager, Chief Operating Officer, Managing Director
  • Appreciated previous experience: Cannabis

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