Job: Chief Marketing Officer (Custom Car Restoration)

Company Description

Our client is a prominent, well-funded automotive restomod specialist based in Florida, recognized for blending classic car restoration with modern technology and luxury enhancements. Supported by a well-rounded corporate C-suite, our client is positioned as a leader in the industry, continually expanding and innovating within the luxury automotive market. Their commitment to quality, craftsmanship, and customer satisfaction has earned them a distinguished reputation among luxury car enthusiasts and collectors.

Objective of the Role

The Chief Marketing Officer will spearhead the development and execution of a comprehensive marketing and sales strategy designed to drive brand growth and sales performance. This role aims to achieve a sales target of 120 units annually by creating high-quality leads and nurturing them through robust sales processes. The ideal candidate will blend strategic marketing initiatives with hands-on sales tactics, ensuring a seamless integration of both functions to foster a culture of accountability and performance.

Ideal Profile

The ideal candidate will have a proven track record in luxury custom businesses, particularly within high-end automotive (luxury cars, track cars, overland rigs, luxury RVs), yacht, private jet, or luxury architecture sectors. They should demonstrate a deep understanding of luxury brand management, sales strategies, and lead generation. The candidate must be driven by results, thrive on accountability, and possess the ability to create and implement KPI-driven programs. They should have experience developing and coaching high-performing teams and establishing strong industry relationships.

This is an “on-site” position in Orlando, FL

Responsibilities

• Develop and deploy a luxury brand strategy that generates high-quality leads converting to a minimum of 10 sales per month across the product mix.
• Create and execute a marketing strategy that achieves 120 sales per year within a budget of 2.5% of revenue.
• Recruit and develop an internal marketing team based on site, while remaining open to alternative approaches that could enhance effectiveness.
• Implement robust sales processes to ensure all leads are nurtured and maintain communication at all stages, even when dormant.
• Develop and manage KPI-driven software programs to track lead and sale performance in both marketing and sales.
• Foster a culture of performance and accountability through the establishment of clear KPIs for both sales and marketing teams.
• Build and maintain strong relationships with press and luxury brand ambassadors.
• Recruit, retain, coach and develop a world-class sales and marketing team.
• Develop long-term collaboration strategies with like-minded luxury brands.
• Regularly communicate performance metrics and insights to the C-suite.
• Maintain a sales-focused approach, ensuring marketing strategies are directly linked to tangible sales outcomes.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is preferred.
• Minimum of 10 years of experience in sales and marketing roles, with at least 5 years in a leadership position within a luxury brand or custom business.
• Proven experience in luxury automotive, yacht, private jet, or luxury architecture sectors.
• Demonstrated success in developing and executing effective marketing and sales strategies.
• Strong understanding of luxury brand management and lead generation.
• Excellent leadership and team-building skills.
• Proficiency in KPI-driven software programs and CRM systems.
• Exceptional communication and relationship-building skills.
• Highly results-oriented with a strong focus on accountability and performance.
• Ability to thrive in a fast-paced, dynamic environment.