Job: Marketing & Creative Manager (Restaurant & Event Venue)

Our Client

Our client for this Marketing & Creative Manager role is a successful and very established Restaurant & Event Venue in Las Vegas.

Objective

Under minimal supervision, you, as our Marketing & Design Manager, will be responsible for managing all aspects of our identity. You have a high degree of “creativity”, initiative, responsibility, accountability and ability to work congenially with a wide variety of staff, individuals, business partners, and vendors. You are responsible for all internal & external branding, promotion, social media and marketing initiatives and ensure implementation throughout the various departments & sales channels, through collaboration with Operations, Sales, Accounting, & Executive team.

Ideal Profile

You are the social in social media, creative is your middle name? Are you passionate about life and everything you do, do you want to be part of a team who truly makes a difference, and leave a footprint? If that sounds like you, you will thrive in our organization, your passion will blossom, your edginess will match our disruptive & creative branding.

Marketing & Creative Manager Responsibilities

Marketing

• Branding Excellence: Create an outstanding branding, marketing and promotional plan for our brand.
• Responsible for managing the integrity of all aspects of our brand identity, including corporate and property logos and associated graphics, across all channels and initiatives
• Ensures branding and formatting protocols across all channels, print and digital materials, including all instances where the organization or logo appears, such as: signage, publications, POS materials, web profiles, email signatures, letterheads, training manuals, etc.
• Creates signage and event poster boards
• Designs and prepares company literature/marketing collateral for internal and external use, including monthly dashboard reports, brochures/cut sheets, forms, press kits, info packets, ads, and flyers, and all other POS
• Creates templates for presentations, PowerPoints and digital or print materials used by other departments such as Human Resources, Board meetings, and director/executive staff
• Fully understands and owns the overall branding and marketing vision provided by Management
• Works with operations, sales team and Management to understand the sales support needs
• Develops and implements marketing strategies to effectively reach customers
• Creates data driven marketing campaigns
• Develops and executes customer acquisition & retention programs (web based, database and direct to consumer marketing etc.)
• Plans marketing initiatives for special menus, holidays, events etc.
• Schedules implementation plan, identifies critical drivers (deadline, milestones, etc….) and sets key performance review metrics (everything needs to be measurable)
• Gets feedback and ROI (survey, etc….)
• Analyzes marketing strategies and tactics to determine effectiveness
• Keeps track of all ongoing projects in Marketing department
• Conducts industry research to understand what is out there and what can be done to differentiate ourselves while responding to environment/customers’ needs.
• Stays current on new trends and understands current trends & competitor initiatives.

Graphics (Develops all POS & collateral for Restaurant, Retail and Online sales. This is the part where the graphic Design expertise is crucial).

• Branding Videos, and short gif videos
• All in store POS such as table tents, menu inserts
• All Printed POS: Brochures, Flyers, Coupons, Poster boards
• Digital Messaging Campaigns (Email Blasts, Social Media, Web Banners)
• Monthly Calendar creation for the sales team (Sales team lists all events,)
• Measures performance and ROI of investments
• Finds reliable vendors to execute the vision/design/printing
• Documents sales & marketing processes
• Writes relevant & creative copy for different sales channels (to be used in digital marketing campaigns & sales material)
• Completes project work within the timeline and estimated budget

Vendor Management

• Drafts internal RFPs/RFQs for the selection and hiring of multimedia, promotional, graphics, event, design and other contractors needed
• Manages the contract work of external vendors and consultants, including communications (setting up expectations), tracking, internal approvals, account management of invoices/billing, and all components through to project completion

Social Media: Ensures social media is active and engaging, representing our company’s values and personality

• Engages with our raving fans
• Keeps a filled Social media calendar – in collaboration with Management
• Promotes events through boosted posts
• Ensures team participates by providing content
• Updates any promotions we have going on
• Manages Facebook “business” deals/opportunities
• Uses social media as a selling tool for the Restaurant, Retail & Online
• Uses social media as a market research tool
• Manages online restaurant platforms (Yelp, OpenTable, TripAdvisor etc.)

PR: Leverage Networking opportunities

• Understands and owns our company vision for PR
• Works in collaboration with PR team and Management for suggestions on our needs based on our different segments
• Measures results

Internal Responsibilities

• Creates, organizes and manages internal communications & events within our organization
• Monthly email to team to update our team on any progress, accomplishments, challenges, milestones, events, meetings, etc.

Sales Support

• Come-up with a “launching” campaign
• Present launch plan (specific launching date, Collaterals, introductory email, training/presentation
• Creation of critical drivers, KPIs, tracking systems and dashboards across all responsibilities
• Collaborates with sales team on Yearly calendar of promos (who/when/where/what)
• Defines Promos, messaging, objectives and measurement
• Collaborates with Sales team, Operations and management for implementation
• Develops and executes all graphics

Data and Web Management

• Updates and maintains website content frequently. Utilizes field research and input from the Management team to create content
• Coordinates with other departments and to update departmental and property-specific webpages and websites regularly
• Develops and maintains photo and video files and materials archive
• Safeguards all visuals, presentations, and company assets
• Tracks, manages and/or pursues property-specific and corporate awards
• Analyzes and updates corporate facts and statistics

Qualifications

• Bachelor’s or equivalent experience in a related field such as: Graphic Design, Communication Design, Digital Media, Media Arts, Marketing, Journalism, Communications, Business Administration. Master’s Degree desirable or equivalent experience.
• Graphic Design proficiency & experience is a must (2 years minimum)
• 3 years’ experience in working in the marketing field
• Management experience is a plus
• Advance knowledge of Microsoft Office and Graphic Design Software’s, Google Drive experience a plus
• Impeccable records & references