Job: Media Planner (Bilingual Spanish) – Advertising Agency

Title: Media Planner
Industry: Advertising and Media agency
Status: CLOSED
ID: 154
Location: Los Angeles, CA (Burbank)
Compensation: $60k to $65k + relocation + benefits

Our Client

Our client is a famous independent advertising agency in Los Angeles.

Ideal Profile

The ideal profile is a bilingual (Spanish) Media Planner with previous experience and strong analytical skills.

RESPONSIBILITIES

• Assist in comprehensive media strategy development to meet clients marketing objectives.
• Assemble site consideration set and make recommendations on how to best allocate agency advertising budgets; utilizing media research tools, internal resources and industry/market knowledge.
• Develop and issue RFP’s to local media publishers; gather and analyze proposals to determine media selections, negotiate rates & positioning as required.
• Develop final media plan recommendation and assist Account team in presenting the recommendation to the client.
• Provide supporting research for recommended media strategies and plans.
• Facilitate order processing and approval of media insertions.
• Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations.
• Assist with account reconciliation
• Assist team in strategic post-campaign analysis and provide recommendations for future initiatives

Technical Skills

• Strong working knowledge of Microsoft Office suite (Excel, Word, PowerPoint and Outlook)
• Familiarity with ComScore, MRI, Evaliant, Nielsen/NetRatings, @Plan.
• Knowledge and use of 3rd party interactive media planning & IO tools: Pointroll, Mediaplex, Dart, etc.

Requirements

• Bachelor’s Degree or higher plus 2-3 years of media buying experience
• Experience planning and buying both print and interactive (knowledge of outdoor and television beneficial) for 12-17 and 18 – 34 Demo
• Video Game Marketing Experience is desired
• Outstanding interpersonal skills ゠and dedication to going the extra mile
• Self-motivated/ dynamic Individual
• Entrepreneurial and team oriented spirit
• Excellent with MS Office, Excel in particular
• Familiar with multicultural and international environment
• Bilingual English and Spanish
• Appreciated previous experience: Publicis Omnicom, WPP, Interpublic, Dentsu, Havas, Merkle, Epsilon, Young & Rubicam, Ogilvy, BBDO, Martin Agency, Leo Burnett, Publicis, Wieden + Kennedy, Droga5, Grey
• Appreciated previous titles: Media Coordinator, Media Planner, Marketing Manager