Job: PR & Communication Manager (Spirits)

Our Client

Our client for this Global PR and Communication Manager opportunity is a well established Rum distillery, part of a larger international Wine & Spirits group.

Ideal Profile

The ideal profile for this role is an US based PR and communication professional wanting to relocate to the Caribbean for an amazing career opportunity combined with a Caribbean way of life!

Objective

Drive the Brand’s and the Distillery’s Public Relations and Communication activities. Develop, implement and execute the PR & Communication strategy to engage internal and external partners, increase brand’s reach and quality of our communications, whilst improving brand awareness, desirability and relevance to raise our profile with key target audiences.

Responsibilities

Mission 1:

• Contribute to develop, implement and execute the PR and communication strategy (objectives, guidelines, media relations and influencers programs…) across all media & platforms
• Conceive the global annual PR calendar and implement it with markets
• Develop and produce impactful and creative communication tools and brand content for all channels, off-line & on-line (press releases, related materials, events, digital (website and social media), CRM)

Mission 2 :

• Support and develop local PR plans with local teams and gather their needs and insights
• Build our brand awareness & desirability through strong relationships with relevant influencers
• Manage Barbados visits for Media, press, selected trade partners
• Support the Executive Team on CSR communication and other corporate topics

Mission 3 :

• Support on the delivery of brand campaign extensions and ensure its implementation by providing guidelines and media training
• Define and ensure the brand’s consistent and homogeneous tone, look and feel among all communication supports and channels

Mission 4:

• Monitor and analyze media coverage on a regular basis
• Manage media inquiries and interview requests
• Manage PR budgets, deadlines, and schedules
• Manage the PR & Communication assets DB, updates and rights

Requirements

• 5+ years of experience in PR & Communication in fast growing spirits brand / viral & digital / lifestyle
• A strategic, disruptive and creative mindset
• Ability to manage multiple projects simultaneously
• Strong writing, presentation and relational skills
• Team player who works well among a diverse team
• Accurate and detail-oriented
• Out going personality and ability to act as a brand ambassador
• Ability to work autonomously
• Good technical skills in communication tools
• English : native or 100% fluent (British English a plus)

Nice to have

• International Experience – US preferred
• French speaking
• Entrepreneurial mindset
• Appreciated previous experience: Bacardi, Beam Suntory, Brown Forman, Campari, Camus Cognac, Diageo, Jose Cuervo, LVMH, Marie Brizard, Moet Hennessy, Patron Spirits, Pernod Ricard, Remy Cointreau, Stoli, Edrington, WEBB, William Grant & Sons, Zamora