Job: Social Media Specialist (Smokeless tobacco products)

Our Client

Our client for this Social Media Specialist is a large family owned European company launching a new product line of smokeless tobacco product in the form of nicotine pouches.

Objective

This newly created Social Media Specialist position will be in charge of:

• Developing, managing and implementing the social media strategy across multiple platforms for the brand.
• Ensuring trafficking of content, real-time engagement, and influencer outreach is efficient and meets social media amplification requirements
• Creating unifying story-arcs across multiple marketing initiatives, working alongside e-commerce, sales and other marketing channels to keep platforms updated with relevant and engaging content

Job Description

• Own, develop and lead all social media initiatives, managing campaigns from start to finish – creative briefing, tech development, post-campaign analysis
• Identify KPIs to measure success of social media platforms
• Oversees reporting across all social media activities, communication to the management as relevant and aligned on monthly updates
• Research and implement new platforms and tools to drive digital innovation, meet business needs, improve efficiencies, reach new audiences and measure success
• Provide ongoing analysis, key insights and recommendations to optimize performance of social media
• Idea generation – maintaining the brand’s competitive edge by delivering innovative social media initiatives and solutions
• Work in partnership with cross-functional team on ideation, production and execution for campaigns
• Mange production for all social media content in collaboration with central marketing
• Identify new avenues to grow communities to increase engagement across platforms, impact SEO, drive traffic to site, and influence sales that attract new consumers
• Shape and engage in conversations among consumers, bloggers and traditional media to ensure the maximum positive exposure
• Build-up of an influencer program
• Day-to-day management of all social media platforms

Requirements

• Proven marketing experience in FMCG, fashion, digital marketing and/or retail
• Successful track record of creating engaging content across multiple social media platforms and devices for a global brand or social media communications at agency or in-house
• Direct experience of managing content across the US
• Deep understanding of digital, with a passion for social media
• Balanced commercial acumen with creative flair, exemplified through proven track record of implementing successful and innovative campaigns
• Understand the mix of paid, earned, owned media mix and inform when and where it is appropriate to promote content through each channel
• Knowledge of social media tools, preferably: scheduling/posting, reprint/analysis, bidding/optimization
• Must be detail-oriented, solution-focused, and able to multi-task with solid organizational and time-management skills
• Impeccable communication skills: writing, content development, presentation
• Good technical understanding
• Proven ability to work to stringent deadlines
• Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
• Establish standards and procedures to ensure best practices are implemented, with the ability to change (and influence change) as needed
• Ability to cope well with the demands of a rapidly growing company
• Excellent work and customer care ethos
• Desire to go the extra mile
• Proactive, self-confident, highly motivated team player
• Appreciated previous experience: Altadis, Altria, BAT, British American Tobacco, Imperial Tobacco, JTI, Japan Tobacco International, Philip Morris International, RJ Reynold’s, Bacardi, Diageo, Moet Hennessy, Pernod Ricard, Remy Cointreau, Mars, Unilever, P&G, Procter & Gamble, Coty
• Appreciated previous titles: Social Media Specialist, Social Media Manager, Social Media Coordinator