Job Facts
Job Status: CLOSED
Job Title: Digital Director (Cannabis Instant Delivery)
Location: Irvine, CA
Industry: Cannabis / Marijuana
Market: California
Channel: Ecommerce / Instant Delivery
Reporting to: CEO
Languages: English only
Visa: No Sponsorship available
Job ID: JO-2009-829
Tags
Remote work policy:
Job Seniority: Executive Level, Middle Management Level
Company size:
Company Ownership:
Industry(ies): Ecommerce, Cannabis,
Function(s): Digital Marketing, eCommerce,
Region(s): NORTH AMERICA, USA, Los Angeles Area, California
Job Description
Our Client
Our client for this Digital Director position is a California compliant cannabis fast delivery platform and service. As Digital Director you report directly to the CEO and manage a small CSR team while working cross-functionally with marketing, sales, engineering, and product to grow our user base and cultivate customer relationships.
Responsibilities
- Partner with the other departments to identify and refine which metrics/KPIs are most important for growth
- Bring both traditional and creative ideas on improving KPIs and A/B testing those ideas
- Analyzing data and user feedback
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric
- Optimizing conversion rate and applying CRO hacks to our application and business
- Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
- Conduct and present competitive analyses and market research
- Propose creative new projects, tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
- Translate ideas to actionable items that deliver business results
- Analyze, recommend and lead the implementation of improvement initiatives
- Keep abreast with the latest trends and changes in UI/UX and digital marketing
- Identify industry trends and insights
Requirements
- Previous working experience as a Growth Hacker or Growth Director for 4 year(s) preferably in a progressive ecommerce environment
- Must be a card-carrying Data Geek
- Deep understanding of the cannabis user base and behaviors
- Programming knowledge
- A/B testing and data analytics experience
- Experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows…
- In-depth knowledge of SEO factors and key algorithm updates
- Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
- Domain expertise in UI/UX best practices
- Outstanding analytical and problem-solving skills
- High standards of excellence and attention to details
- Appreciated previous experience: Medmen, Cura CS, Kush Bottles, Mammoth Distribution, Weedmaps