Job: Field Marketing Representative – Illinois & Indiana (Hookah, Shisha, Tobacco)

Our Client

The employer for this unique Director of Strategy & Trade Marketing career opportunity is a fast growing and the leading global brand for shisha/hookah consumables. They are turning a market driven by flavors into one driven by quality and branding.

Responsibilities

• Drives distribution and placement of core products in retail (on and off premise) environment
• Training of lounge shisha masters/staff in brand’s mixology
• leads consumer activation in off -premise accounts
• Implementation of consumption activation programs POS and/or tools in on and off premise
• Mapping of on and off premise universe within the specified territory per brand guidelines
• Analyzes territory and account specific business to clearly understand key business drivers
• Excellence in KPI execution
• Maintains retail (on and off premise) tracker complete with competitor activity as per brand guidelines
• Serves as the main contact point for his/her accounts 24/7
• Works collaboratively with retail (on and off premise) key decision makers to implement strategies and tactics that drive the brand and volume
• Proactively shares brand marketing activities to demonstrate key points of difference vs. competition
• Maintains consistent communication and collaborative working relationship with select distributor personnel
• Creates affinity for shisha, the brand and its products
• Ensures that the proper POS items are staged in the right accounts according to the brand’s guidelines
• Has on -hand/in stock the appropriate POS tools and/or replacements at all times
• Keeps track of POS placements per venue
• Routinely engages in activities to build relationships with key influencers in accounts and within the territory
• Proactively searches for creative elements to add to supported events that drive the brand image
• Develops relevant industry relationships (shisha community, promoters. etc.)
• Develops and implements incentives and staff activities for key customers

Requirements

• Bachelor degree is required
• Ideally a first previous experience in field sales with categories such as wines, spirits, beer, tobacco or cannabis.
• Ability to travel throughout the state
• Appreciated previous experience: Bacardi, Diageo, Moet Hennessy, Pernod Ricard, Medmen, Cura CS, Kush Bottles, Mammoth Distribution, RJ Reynolds, Imperial Tobacco, Philip Morris International, British American Tobacco.
• Appreciated previous titles: Field Marketing Representative, Territory Sales Representative, trade marketing representative, trade marketer