Job: Digital Director (Cannabis Instant Delivery)

Our Client

Our client for this Digital Director position is a California compliant cannabis fast delivery platform and service. As Digital Director you report directly to the CEO and manage a small CSR team while working cross-functionally with marketing, sales, engineering, and product to grow our user base and cultivate customer relationships.

Responsibilities

• Partner with the other departments to identify and refine which metrics/KPIs are most important for growth
• Bring both traditional and creative ideas on improving KPIs and A/B testing those ideas
• Analyzing data and user feedback
• Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric
• Optimizing conversion rate and applying CRO hacks to our application and business
• Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
• Conduct and present competitive analyses and market research
• Propose creative new projects, tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
• Translate ideas to actionable items that deliver business results
• Analyze, recommend and lead the implementation of improvement initiatives
• Keep abreast with the latest trends and changes in UI/UX and digital marketing
• Identify industry trends and insights

Requirements

• Previous working experience as a Growth Hacker or Growth Director for 4 year(s) preferably in a progressive ecommerce environment
• Must be a card-carrying Data Geek
• Deep understanding of the cannabis user base and behaviors
• Programming knowledge
• A/B testing and data analytics experience
• Experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows…
• In-depth knowledge of SEO factors and key algorithm updates
• Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
• Domain expertise in UI/UX best practices
• Outstanding analytical and problem-solving skills
• High standards of excellence and attention to details
• Appreciated previous experience: Medmen, Cura CS, Kush Bottles, Mammoth Distribution, Weedmaps