Job: Private Client Director – High End Wines & Spirits

Our Client

Our client for this opportunity is a very large and well known high end Wines & Spirits group.

Objective

The Private Client Director will be responsible for elevating the customer experience. Focus will be placed on growing clients, recruitment of new high potential clients to the brand and increasing brand desirability. This includes coaching of team members to achieve goals and management of clientele capabilities.

Job Description

1. Recruit New Customers for Direct Sales via Personal Network

• Engage potential HNWI independently and with the support from Brand Team
• Conduct the above using approved customer engagement Tasting formats, as well as to propose new/relevant formats based on available opportunities
• Close sales transaction with support from Private Client Coordinator (PCC) & ensure customer/sales record is uploaded into database.

2. Recruit New Customers for Direct Sales via Fostering Agent/s

• Engage fostering agents independently, under the guidance of Brand Director, to create customer engagement opportunities;
• Conduct the above in existing formats with support from Brand Team; as well as to propose new/relevant formats based on available opportunities
• Close sales transaction with support from Private Client Coordinator (PCC) & ensure customer/sales record is uploaded into database.

3. Customer Relationship Management

• Take ownership of Private Client relationship and support Brand Ambassador/s in CRM to optimize opportunities for repeat sales

4. Brand Goodwill

• Represent the Brand to generate goodwill amongst event VIPs, including HNWI, core militants, media, fostering agents, luxury partners and trade.
• Conduct the above in a manner that is respectful to Brand integrity while conducting self in a manner befitting of an iconic luxury brand

5. AOB

• Any other business related to the HNWI/Direct Sales as directed by Brand Director.
• Drive Client development efforts – implementation of targeted initiatives to drive client engagement activities in the USA
• Develop strategies to increase financially savvy business opportunities in the market based on quantitative data
• Qualitative and quantitative analysis of clientele (monitoring spending and trends, leveraging relations to retailers/restaurants to understand potentials)
• Cultivate business with store’s top clients by developing and executing strategic action plans to increase their retention and spending
• Engage and retain new high potential clients with thoughtful engagement plans; develop and execute strategy to recruit other high potential local clients (through community outreach, prospecting, presence in the market, etc.)
• Develop client experience action plans and ensure execution of same, in partnership with Brand Ambassadors
• Develop opportunities within local market to increase brand awareness and desirability
• Participate in all product and customer service trainings and inform top clients of new product offer
• Lead by example by developing individual relationships with top clients to enhance their relationship
• Consult customers on acquisition of products within the portfolio and facilitate the sales and management of their collections of fine wine and spirits
• Establish stronger partnerships with key partners
• Organize luxury & business, exclusive events
• Coordination for events and special projects (partnerships and participation to artistic events or cooperation/co-branding)
• Increase current customer base focusing on leading luxury goods companies, private wealth managers and high net worth customers

Key Performance Indicators

• Direct sales
• Indirect sales
• Organic visibility generated (press / digital)
• Number of top influencers reached
• Number & quality HNWI contacts in CRM database
• P&L objectives

Requirements

• Work experience requirements: Minimum 5 years in relevant field that helps drive Direct Sales withHigh Net Worth Individuals
• Financial/Luxury industry experience preferred. B2B or B2C experience or private wealth management highly preferred.
• Educational requirements: Bachelor’s degree in Business or related field, MBA preferred
• Excellent general understanding of US market
• High level communication and strong project planning skills
• Good sense and genuine interest in luxury lifestyle
• Expertise in managing multiple priorities and deadlines
• High energy level, excellent listening skills and able to manage multiple tasks and initiatives simultaneously
• Flexible, able to work after hours and travel
• Independent thinker and self-motivated
• Appreciated previous experience: Bacardi, Bardinet, Beam Suntory, Brown Forman, Campari, Constellation Brands, Distell, Camus Cognac, Diageo, Jose Cuervo, LVMH, Marie Brizard, Maxxium, Moet Hennessy, Patron Spirits, Pernod Ricard, Remy Cointreau, Stoli, Edrington, WEBB, William Grant & Sons, Zamora, etc.