Our client is a UK-based food supplement company with a strong presence in the Direct-to-Consumer (DTC) market. With a commitment to promoting health and wellness, they have established a reputation for delivering high-quality products. Our client is expanding its operations in the United States, with an office located in NYC. They are focused on growing their wholesale channel, targeting mass retailers, convenience stores, and gyms.
Objective of the Role
The Key Account Manager will play a crucial role in driving the company’s growth in the US market. This hybrid position, based in NYC, will involve three days at the office and two days working from home. The ideal candidate will be responsible for developing and implementing sales strategies, building strong relationships with key accounts, and driving revenue growth through the wholesale channel.
Our client is seeking a highly motivated and results-oriented professional to join their team. The ideal candidate will have a proven track record in sales management, with a deep understanding of sports nutrition, healthy snacking and on-the-go impulse categories. They should possess strong leadership and communication skills, along with the ability to thrive in a fast-paced, entrepreneurial environment. The successful candidate will be self-driven, strategic, and customer-focused, with a passion for health and wellness.
- Cultivating durable and effective customer relationships in the sports nutrition, healthy snacking, and on-the-go impulse categories within the US retail market.
- Developing a robust product pipeline with a focus on escalating sales and brand prominence in the grocery and instant online retail sector.
- Negotiating skillfully with customers to establish trade conditions, trade funding, and counterbalances aligned with the UL strategy for these categories.
- Crafting and executing strategic business plans for customers in collaboration with the category, brand, trading, and retail teams.
- Administering promotional and non-promotional investments with customers, ensuring all deals are appropriately documented and filed through yearly joint business planning agreements.
- Overseeing new product launches with customers; showcasing the product range, distributing samples, and developing launch plans including distinctive and compelling activation strategies in collaboration with social and marketing teams.
- Managing the profit & loss statements for the clients and the overall level of customer investment.
- Monitoring in-month sales performance against forecasts, working closely with the planning and operations teams.
- Collaborating with the commercial team to manage accruals and pricing accurately and efficiently.
- Coordinating the complete retailer workflow from ground zero, including forecasting, business planning for crucial submission dates, and providing sales updates to internal stakeholders.
- Handling necessary administrative tasks for the customer including pricing, rebates, NLF, and promotional proposals.
- Should be situated or open to relocation to New York, USA.
- Must possess the right to work in the USA.
- A minimum of 3 years’ experience in Sales or Business Development (B2B) is required.
- Prior experience in the sports nutrition or CPG sector will be a distinct advantage.
- Existing relationships with US retailers is highly desirable.
- Capability to manage the complete 360 sales process from prospecting new business, order processing, documentation to after sales service is essential.
- Must possess a positive and proactive attitude that permeates the organization, even during high-pressure situations.
- Should demonstrate a high level of commitment and positive energy in all endeavors.
- Aptitude to thrive and excel in a dynamic and occasionally hectic environment that is invariably positive and solution-oriented is necessary.