West Coast Regional Manager – Wines & Spirits (Mezcal)

Jobs Facts

Job Status: Open
Job Title: West Coast Regional Manager – Wines & Spirits (Mezcal)
Location: Las Vegas, NV
Alternate Location: Or Los Angeles, or San Francisco, CA
Industry: Premium Wines, Spirits, Liquors (Mezcal)
Market: US West Coast
Reporting to: US Sales Director
Traveling: 50%
Languages: English AND Spanish
Salary Range (USD): around $120k – $140k in annual base salary
Visa: Must have a valid US work authorization. No sponsorship possible
Job ID: JO-2109-920


Region(s): ,

Job Description

Our Client

Our client for this West Coast Regional Manager opportunity is a very fast growing and well funded premium spirits group.


The West Coast Regional Manager will be in charge of:
  • Sales and business development along the West Coast with a strong focus on the Las Vegas market, with the corresponding Market Manager
  • Management of distributors and trade channels
  • Implementation of the commercial and marketing plan
  • Planning, analysis and control of the business and brands.

Job Description

  • Build excellent relationships and work closely with distributor marketing, sales and promotional personnel, to ensure the effective execution of marketing plans and the achievement of established sales goals.
  • Interface with distributor trade marketing and sales team to facilitate implementation of marketing initiatives and identify opportunities to expand the business in existing channels of trade.
  • Ensure product and channel strategies are executed; ensures compliance,
  • Monitor inventory level of product and POS to avoid out-of-stocks. Ensures demand planning is timely and accurate.
  • Implement merchandising and point of sale programs
  • Implement brand plans to deliver annual goals, in terms of share, volume, revenue, contribution, distribution and pricing.
  • Promotions, especially on-premise, will be an important element in the development of the company’s brands.
  • Execute experiential programs for consumers, bartenders and trade, including drinks strategy.
  • Conduct pre & post promotion/event ROI analysis.
  • Monitor marketing and operational expense budgets to within agreed levels of spend. Ensure proper control.
  • Develop and maintain effective personal relationships with key trade customers, including distributors, wholesalers, retailers, bar suppliers and on-premise accounts.
  • Develop plans to motivate key on and off-premise accounts to purchase and promote company brands; ensure proper shelf management and adherence to merchandising strategy.
  • Monitor accounts sold and distribution levels regularly to ensure achievement of brand goals.
  • Monitor trade inventory levels of product and POS to eliminate out-of-stocks.


  • Proven ability and experience in the sales, marketing and promotion of fast-moving consumer goods.
  • At least 6-7 years sales/marketing experience; minimum 2-3 years with beverage alcohol products.
  • Knowledge of the alcoholic beverage market/industry.
  • Knowledge of distribution channels, and experience in managing distributors.
  • University qualifications in business/marketing.
  • Must be able to travel and dedicate evenings to on-premise work.
  • Appreciated previous experience: Bacardi, Bardinet, Beam Suntory, Brown Forman, Campari, Constellation Brands, Distell, Camus Cognac, Diageo, Jose Cuervo, LVMH, Marie Brizard, Maxxium, Moet Hennessy, Patron Spirits, Pernod Ricard, Remy Cointreau, Stoli, Edrington, WEBB, William Grant & Sons, Zamora, etc.
  • Appreciated previous titles: Regional Sales Manager, West Coast Manager, Regional Manager