Case Study

Search Details

Job Title: US President
Seniority: Executive level
Search Type: Retained search
Job Location: Los Angeles, CA, USA
Link to job description
BondiSands_Logo webp

Our Client

Company: Bondi Sands
Company Industry: Beauty (Self-tanning)
Company Type: Australian private equity-backed company
Client contacts: CEO and Global VP of HR

Company Description

Our client for this US Managing Director role was a rapidly growing mass-market personal care company headquartered overseas. They entered the US market in 2019 and became leader of their category in 2 years in the Pharmacy channel. Initially, they worked with a distributor but are now transitioning to market directly with their own sales force. Their key accounts include CVS, Walgreens, Target, Ulta, Amazon, and their own DTC website.

Search Overview

As they are transitioning from having a distributor to calling on retailers directly, and as they are accelerating drastically their growth on the US market, they need to solidify their US team. Their VPs of Sales, Marketing, and Operations should report to a local country head, who will be located in either the Los Angeles or NYC area.

Search Challenges

Finding a beauty and personal care executive with strong experience in both offline channels with traditional mass retailers and online platforms, including their DTC site and Amazon.

Our Executive Search Strategy

  • Background in the beauty industry
  • Full P&L responsibility
  • Experience with fast-growing companies around the $100 million mark

Our Executive Search Process

  • Kick-off call with the Global VP of Human Resources and the CEO/Founder
  • Mapping all the fast-growing beauty and personal care companies in the US with sales between $100 million and $1 billion
  • Identifying the most current and recent VP, SVP, and C-level executives in Sales, Marketing, and General Management
  • Weekly progress calls

Final Outcome

  • 150 executive candidates contacted
  • 21 interviewed by ACCUR
  • 11 candidates presented to the client
  • 6 candidates interviewed by the client
  • The hired candidate has a background in beauty, personal care, and OTC pharmaceuticals, with several roles as VP and SVP in Sales, Business Development, Strategy, and Marketing.

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