Case Study: US President / General Manager, Manucurist

There were several key challenges in this search. First, the Manucurist brand had almost no awareness in the US. This meant that social media and content creation would be crucial to building brand recognition. Second, we faced the talent shortage and recent significant inflation of salaries in the e-commerce field. The COVID crisis prompted many businesses to either launch or strengthen their online presence, often as the only means of surviving the pandemic. This rush to hire e-commerce executives caused one of the most substantial salary inflations we’ve observed in the 16 years of ACCUR’s operations.

Finally, the company aspired for rapid growth in the US. This meant they sought not just a self-motivated, entrepreneurially-minded individual, but also someone equipped with ready-to-use best practices to structure the business effectively from the outset. We typically translate this classic need into finding someone trained in large corporations, renowned for their processes and best practices, yet who also has successful experience within a much more entrepreneurial environment. In such settings, individuals often need to find creative solutions to offset the lack of substantial budgets and support teams.