Influencer Marketing in the Wine & Spirits Industry: Everything You Need to Know
The alcohol beverage market is poised for growth: it is expected to increase by nearly 19 percent by the year 2024. And savvy folks in the wines & spirits industry…
How Marketing Execs Can Meet the High Demand for Digital Skills Head On
There’s no two ways about it: marketing executives with strong digital skills have never been in higher demand. The digital transformation of business has required strong digital skills for the…
L’Oréal Appoints New CEO to Succeed Jean-Paul Agon
Nicolas Hieronimus will succeed Jean-Paul Agon as the new CEO of L’Oréal on May 1 of next year, reports Women’s Wear Daily. The storied beauty company has had only four…
Luxury Retail and Secondary Markets, Apps & Auction Sites
We’ve recently looked at some of the innovative ways that luxury retail brands like Chanel and Gucci are harnessing new digital tools to reach consumers during the Coronavirus pandemic. An…
How Beauty Brands are Addressing the Post-Pandemic Retail Landscape
With much of the country in various stages of reopening, the beauty clients we work with are grappling with a transformed retail landscape. Whereas once beauty brands like Sephora looked…
Most Highly Sought Digital & E-commerce Skills for Post-Pandemic Retail
As many parts of the country begin the process of reopening to customers with new safeguards in place, we are watching a rapid transformation of the retail space that requires…
9 of the Best Free Online Resources for Boosting Your Marketing Knowledge
In the past fifteen years, the field of marketing has gone through a complete digital transformation, which in turn has demanded unprecedented flexibility and adaptability from within the profession’s executive…
Hire Digitally Literate Candidates by Asking the Right Questions
The advent of digital media has made the task of recruiting for large marketing organizations much more challenging. Marketing execs used to have the luxury of taking weeks or months…
How the Hospitality Industry is Wooing Millennial Customers
The millennial generation is aging into a formidable juggernaut for the hospitality and tourism industry. Defined by Pew as individuals born between roughly 1981 and 1997, millennials globally comprise almost…