Post-Pandemic Job Shifts in Luxury Retail
We recently looked at the way the pandemic has transformed the economy in numerous ways, including: Changing where and how people work Changing the type of skills needed as the…
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Why Luxury Beauty Brands are Increasing Hiring Executives with Amazon-Specific Skills
Amazon was long rejected by luxury beauty brands who achieved their luster through rarified exclusivity in the retail environment. But the growth of digital retail changed many minds in the…
Marketing on TikTok: What it is and How to Recruit for it
TikTok is seemingly everywhere. The Chinese social network, originally launched in 2016 by ByteDance, has taken the globe by storm, and is especially popular among the tween and teen consumers…
Influencer Marketing: What it Is And How to Hire for It
The rise of social networks like Twitter, Facebook, Instagram and TikTok has also given rise to a new type of celebrity, the “social media influencer,” in other words an individual…
Luxury Retail and Digital: Challenges and Opportunities in the Post-COVID landscape
We know well how resistant luxury retail has been to harnessing all of the potential of digital and social media. And it’s not surprising either: the industry’s strength has long…
Most Highly Sought Digital & E-commerce Skills for Post-Pandemic Retail
As many parts of the country begin the process of reopening to customers with new safeguards in place, we are watching a rapid transformation of the retail space that requires…
Hire Digitally Literate Candidates by Asking the Right Questions
The advent of digital media has made the task of recruiting for large marketing organizations much more challenging. Marketing execs used to have the luxury of taking weeks or months…