Amazon was long rejected by luxury beauty brands who achieved their luster through rarified exclusivity in the retail environment. But the growth of
Influencer Marketing in the Wine & Spirits Industry: Everything You Need to Know
The alcohol beverage market is poised for growth: it is expected to increase by nearly 19 percent by the year 2024. And savvy folks in the wines
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Over the past few years, the demand for talented e-commerce executives -- whether for top marketing managers, directors of digital, social media
Influencer Marketing: What it Is And How to Hire for It
The rise of social networks like Twitter, Facebook, Instagram and TikTok has also given rise to a new type of celebrity, the "social media
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There's no two ways about it: marketing executives with strong digital skills have never been in higher demand. The digital transformation of business
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2020 represented a huge shift in the wine and spirits industry as the pandemic caused massive disruption to the way people imbibe. As the industry
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We know well how resistant luxury retail has been to harnessing all of the potential of digital and social media. And it's not surprising either: the
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Hard hit by shutdowns related to the coronavirus, the wines and spirits industry has been trying to adapt over the past few months to changes in
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With the global COVID-19 pandemic threatening the luxury retail business, prominent brands have nonetheless wasted no time in remobilizing their