Facebook has over 2 billion active monthly users, and it holds more promise than to simply help people connect. Most luxury brands have social media managers who engage existing and prospective clients on Facebook and other social networks, and you need to join the bandwagon to boost your brand recognition.
Why use Facebook to Boost Brand Recognition
Social media marketing ought to be an integral part of your digital marketing to boost the brand recognition for your brand. It is crucial for established as well as small and medium luxury brands. Here are reasons why you need to use Facebook to boost brand recognition.
Facebook Posts Drive Targeted Traffic
In addition to your well-crafted landing pages and great content on your site, Facebook Business Pages can help you target your ideal customers for your luxury brand as well as retarget people who viewed your posts but did not convert into paying customers. This coupled with a few well thought out, and creative paid ads on Facebook can increase your brand recognition.
Boost Your SEO Activities
SEO is at the heart of digital marketing, and search engine crawlers are always on the lookout for pages that have valuable content and the engagement it receives. Facebook can help you drive traffic to your blog and site. You only need to share links to your posts on your Facebook Page. Having a consistent presence on Facebook and other social networks can help grow your brand.
Build Strong Brand-Client Relationships
You cannot disregard the role of clients in building up the recognition of your brand. Facebook provides a perfect platform to engage with your customers by answering their queries and working on evaluating as well as implementing their feedback. When your followers read your posts, they gain helpful insights in their daily lives. Facebook also gives you the chance to connect with non-competing businesses and influencers in your niche, and they can help in spreading the word about your brand hence more brand recognition.
People Are Receptive To Your Posts and Messages
Users hardly view Facebook as a marketing tool but as a means to connect socially with people and brands. This means that they are less likely to view your posts as adverts and they will pay attention to what you are saying. They will also share interesting and captivating posts. To use this to your advantage, always provide links to your site and blogs and it will translate to increased traffic and more recognition for your brand.
Facebook holds much promise for luxury brands looking to boost recognition, and in turn, drives up the sales. However, you must support your Facebook presence with valuable content, and be relentless in using Facebook to boost brand recognition and loyalty.
Edouard Thoumyre is a seasoned executive recruiter with over 17 years of experience in executive search, as the Founder and Managing Partner of ACCUR Recruiting Services. Specializing in the Consumer and Luxury Goods industries, he has a proven track record of placing senior level and C-level executives in family, private equity-backed, and Fortune 500 companies in the beauty, wine & spirits, watch & jewelry, home goods, and tobacco industries, among others. Edouard Thoumyre holds a master’s degree in Entrepreneurship from HEC Paris (#1 European Business School, Financial Times rankings) and a master’s degree in industrial engineering from Centrale Lille (a top 10 French engineering school). ACCUR Recruiting Services has been recognized as a Forbes Top 100 executive search firm since 2018.
Edouard Thoumyre and his firm, ACCUR Recruiting Services, have been featured in numerous publications such as WWD, Business Insider, Newsweek, CPG Specialist, Yahoo Finance, Nasdaq.com, Marketplace by NPR, Business of Fashion…